Presentation is loading. Please wait.

Presentation is loading. Please wait.

Let’s make some NOISE Laura Smith, Media and Campaign Manager

Similar presentations


Presentation on theme: "Let’s make some NOISE Laura Smith, Media and Campaign Manager"— Presentation transcript:

1 Let’s make some NOISE Laura Smith, Media and Campaign Manager
Welcome and thanks Laura Smith, Media and Campaign Manager

2 We will cover: Role of regional media.
Importance of making noise plus potential concerns or barriers you may feel. Promoting Hello locally plus top tips. Avoiding pitfalls. How Hello can help you and useful resources.

3 Life is local We are avid ‘consumers’ of local and regional media.
Regional media is powerful – not to be underestimated. Regional media are experiencing budget cuts and tough times. Trend towards local authorities producing own publications

4 Noise ‘barriers’ Takes too much time I’m not a expert
I don’t know where to start My hands are tied.. Don’t want to say wrong thing

5 Why make noise? People listen more to local people and media
Campaign won’t work without you It’s free advertising for your work / services Don’t underestimate the importance of word of mouth When done well, you’ll get thanked

6 What can I promote? Your support of Hello and why communication important. The Hello monthly themes in relation to your local plans. This could be big or small – it will all make a difference. Events – Chatterbox Challenge, MP visit, roadshow in shopping centre etc. A local angle on national Hello activity i.e. local strategy to support communication, sessions for parents, communication friendly settings. Your expertise – spokespeople, top tips, resources for parents. Stories of those affected or helped (if they want to be).

7 Compelling story? Received award?
How do I make noise? Interesting and relevant story / angle. Unique? Why now? First time? New evidence? Compelling story? Received award? Written up in compelling way – press release or . - Press release – needs the 5 W’s in first paragraph Who, What, Where, Why and When. - Photo-call notice – box under heading Date / Time/ Venue/ Address / Photo Opportunity / Contact Number.

8 Your media toolkit Compelling facts and statistics that are local to your area. Powerful human interest stories. Spokespeople who are ready and briefed to talk to media. To know your media contacts – who to approach and when. To let the Hello team know your plans at

9 Avoid the pitfalls 1. Don’t rush media work, 4. Never forget your
be prepared media agenda. 2. Avoid over saturating One size does not media ‘fit’ all media. 3. Keeping others in the dark Consider your tone & - share your plans message carefully – avoid jargon.

10 North West media Online websites Internal staff websites / intranets
Newsletters (staff, parents, governors, teams) Recommend ‘auditing’ the communication channels that exist in your networks

11 Useful resources Hello guide to securing publicity
Hello guide to securing publicity Press release ‘template’. General facts and statistics plus North West statistics. Hello Frequently Asked Questions. All Together Now toolkit– how to get involved in Hello and plan local activity. Template Hello Presentation. Available now or coming soon to List of regional media. Available by ing

12 Thank you for listening
Thanks and good luck Thank you for listening


Download ppt "Let’s make some NOISE Laura Smith, Media and Campaign Manager"

Similar presentations


Ads by Google