1. By Dr James Katzenstein Dr William David Brice Dr Thomas Norman
Differentiation and Higher Education in Developing African Countries: A Strategic Approach By
Dr James Katzenstein
Dr William David Brice
Dr Thomas Norman

2. Introduction
A case study of the struggle on the part of a private college in rural Ethiopia
To position itself in a growing African education market
To create sustainability in an underdeveloped but rapidly growing economic environment

3. The Process
The development of a twinning relationship between the faculty at CSUDH and US College
High impact educational practices to enhance specific management courses for US students at CBAPP
Allow access to content, pedagogy, and technology for Ethiopian faculty to deliver world class education across a range of undergraduate and Masters courses

4. The context

5. US University College, Shashemene Ethiopia
Founded in 2007
Provide trade level education, e.g. surveying, computer technology and bookkeeping
Expanded to offer degrees in Accounting and Business Management
Two campuses with 3,000 students

6. Graduation Ceremony

7. The faculty from both institutions

8. CSUDH (CBAPP)
A comprehensive four-year Minority-Serving Institution in Los Angeles County
One of 23 campuses of the California State University system (CSU),
Serves a region with a large number of low-income families, pockets of endemic poverty and significant immigrant populations.
Its student body is one of the most diverse in the western United States, with 88.4% representing an ethnicity other than white.
Some 73% of undergraduates come from families where neither parents nor siblings have earned a college degree, and 54.9% of CSUDH students received Pell grants in fall 2012.
CSUDH has a history of leadership and innovation in distance learning and online education.
HealthSpan International has a history of collaboration with African healthcare and educational institutions in Tanzania, Ethiopia and Cameroon

9. The need Critical shortage of skilled indigenous managers in Africa.
African capacity to develop managers
Challenging international experience for American students and faculty-citizens of a global environment

10. The options
Aid agencies, countries and NGOs operate on the principles of philanthropy and colonialism
Benefits are uneven for African recipients

12. Twinning, an alternative
Twinning is a collaborative relationship in which both parties obtain what is needed.
Capacity building in both countries

13. Twinning
“Process that pairs an individual, organization or network with other individuals, organizations or networks of similar function in order to transfer knowledge and build capacity.” (Asia Pacific Economic Cooperation, 2008)
Provides benefits to both parties
Specific twinning activities include: staff exchange; short and long term placements; advice or consulting services; information sharing; study tours; sponsoring of attendance at conferences and workshops; periodical visits; mentoring; training and/or the provision of specific services.

14. Strengths of twinning
Social entrepreneurship model- a collaboration of equal partners
Relational or partnership model (structural coupling)
Organizational model, the client consultant system infrastructure
Harnessing current structures
CSUDH curriculum shared
US College modifies and customizes courses
Hosted five U.S. Students and four U.S. Professors
Strength of the partnership
Symbolized by meetings with Dean of CBAPP
Letter of Intent signed on 2014

15. Results
Joint classes in International Management and Principles of Management using Blackboard LMS to facilitate collaboration between students in CSUDH and those in US College

16. Develop the partnership of equals (CCSI)
Reciprocal visits

17. Student exchanges
Full immersion visits
Technology enabled friendships

18. Ground based teaching

19. Technology (LMS) enabled teaching
Organizational behavior Shadow teaching
Fall 2014
International Management summer course
Summer 2015
Principles of Management
Fall 2015

20. Course transfers
University Grant Received involving multiple faculty members
Organizational Leadership Certificate Developed for students from both universities
Management Theory- Professor Polk, stipend for course development
Organization Behavior- Professor Katzenstein, stipend for course development and travel funds
Strategic Management- Professor Hoopes, stipend for course development
Special Topics Course- Professor Brice stipend for course development and travel funds

21. Thank you! For further information James Katzenstein, PhD
Full time lecturer
California State University, Dominguez Hills
College of Business Administration and Public Policy
Executive Director
HealthSpan International Foundation
(Mobile)