1. Case Studies in International Centre Development:
Presentation to the ICCC
October, 2014
Barbara Maple
Principal, BM&A International

2. Emerging Competition
Global recognition of the value of business events
Governments taking advantage of the opportunity to solve local issues
Catalyst for urban renewal
Anchor projects for disaster recovery
Driving change for communities e.g. professional development, social legacies
Supporting major event strategies

3. Politics of Decision Making
Varies from country to country but considerations are similar;
Large, costly infrastructure projects
Require support from a wide stakeholder base
Result is sophisticated strategies for development and positioning

4. New Zealand’s Business Events Strategy

5. New Zealand’s Business Events Strategy
What:
3 new convention centres planned targeted at different market segments and capacities
Auckland: 3500
Christchurch: 2500
Queenstown: 750

6. New Zealand’s Business Events Strategy
Why:
Recognized value of business events
Inadequate infrastructure to host conventions and exhibitions
Strategy to support key economic sectors within NZ
A catalyst for disaster recovery

7. New Zealand’s Business Events Strategy
How: Different investment approaches
Direct government investment
Private sector partnership and,
Supported by new national marketing investment targeted to business events

8. Sydney’s Business Events Strategy:

9. “Sydney’s Future is Bright”
What:
35,500 m2 ICC Sydney; will be the largest exhibition space in Australia
Capable of hosting 12,000 delegates
Features a 5,000 m2 external event deck
8,000 theatre capacity, unique fan shaped design

10. ICC Sydney
Why:
Infrastructure lagging behind the competition in the Asia Pacific
Urban renewal - key strategy to redevelop a 20 hectare area and transformation of Darling Harbour
International industry leadership role in “Beyond Tourism Benefits”
Focus on key economic priorities

11. Financing the Project How:
AU$1.1 billion development by the NSW Government
Generate $5 billion in economic benefits over 25 years; 3,700 jobs during construction, 4,000 on completion
Public private partnership with Darling Harbour Live project company

12. South Africa Business Events Strategy
The Challenges:
Long haul; facing reduced rotation
Developing nation and continent
Requires new infrastructure
A Strategic approach:
Minister van Schalkwyk “We want to see broad recognition in South Africa of the business events industry as a major driver of job creation, skills development and transformation of the nation’s knowledge and creative economy”

13. Major New Developments on the African Continent
5 CONVENTION CENTRES RECENTLY COMPLETED OR TO BE COMPLETED WITHIN NEXT 12 MONTHS
PLANNED
CURRENTLY OPERATING

14. CTICC Why: Maintain global competitiveness
Drive growth and job creation
Focus on international events to demonstrate capability
What:
Add 10,000 m2 of flexible space
40,000 m2 commercial/hotel

15. CTICC Development Strategy:
City of Cape Town provides land and financing
Partnership with Western Cape Government in order to;
support the region’s economic and societal objectives
Build knowledge economy in key sectors

16. Different Government Approaches:
Key objective is to demonstrate international standards are being met
Steering Committees with industry and community representatives
Design Review Panels provide specialist expertise
Advisory boards provide client perspectives
Specialist advisors
Peer review processes

17. What Can We Learn? Competition continues
Particularly intense for high economic value events
Governments are looking for innovative financing and governance models
Increasing pressure to demonstrate alignment with key economic priorities
Projects require external international validation of achievement of standards

18. Industry Issues and Prospects: A Global Perspective
A Presentation to the ICCC
October, 2014