1. Why did Sheffield need to be rebranded?
Case Study
Meadowhall and the Steel Industry

2. Objectives
Exploration as to why rebranding is necessary in order to halt or slow decline.

3. Corus Job losses

4. STARTER- Consett Steel

9. Meadow Hall Site

10. Consequences of industrial decline
Flash animation describing a simplified circle of decline. To be used as a focus for discussion. Students could be asked what else contributes to and maintains this decline (i.e. derelict buildings, industrial pollution, inaccessibility) and what could regenerate such areas.

11. Consequences of industrial decline- Describe in your words

12. Environmental consequences
Merthyr Tydfil was the centre of the iron industry.
Grassed-over scarred hillsides (previous iron ore workings) near Merthyr Tydfil.
The site of the closed steelworks at Ebbw Vale.

13. Political consequences of industrial decline
Due to the high unemployment in the Valleys the government has declared the region a Development Area.
This means that industries are encouraged to the area by offering them incentives such as grants, reduced business rates, planning permission and premises.
Sources of Regional Assistance
European Regional
Development Fund
WDA (Welsh Development Agency)
UK Government

14. TASKS
Watch the video and add to the table some of the social, environmental and economic impacts of the closure of the steel works. WHY DOES IT NEED TO BE REBRANDED?
Put into a table

15. Consequences of economic decline
Social
Environmental
Economic

16. Independent Research
Find out about the redevelopment of Meadowhall

17. Plenary
Today we have looked at the reasons for the rebranding of Sheffield because of de-industrialisation on the steel industry
Looked at the social, environmental and economic effects of the closure of the steel industry