1. www.millwardbrown.fr BRANDZ Top 100 Résultats 2010 28 avril 2010

2. 2 Familiarité Pertinence Performance Attachement Supériorité BrandZ mesure la relation Marque/Consommateur

3. 3 Moyenne Marques* BrandZ Top 100 *Source: BrandZ Global Database 2009 (8,268 brand measures, 24 countries) Familiarité Pertinence Performance Attachement Supériorité BrandZ mesure la relation Marque/Consommateur

4. 4 Méthodologie de BrandZ Top 100

5. 5 Valeur des Marques du Top 100 : + 4%

6. 6 7. +15% 9. -25% 3. +32% 2. +30% 5. + 1% 4. = 1. +14% BrandZ Top 10 en 2010 vs 2009 8. -14% 10. -17% 6. - 1%

7. 7 Le top 100 en détail

8. 8 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Lites, Diets & Zero #ΔBrand Brand value ($M) BV Δ 1=Google114,26014% 22IBM86,38330% 33Apple83,15332% 4-2Microsoft76,3440% 5-2Coca-Cola*67,9831% 6McDonald's66,005-1% 73Marlboro57,04715% 8China Mobile52,616-14% 9GE45,054-25% 10Vodafone44,404-17% Top 100 (1 à 10)

9. 9 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 111ICBC43,92715% 125HP39,71748% 13-2Walmart39,421-4% 142BlackBerry30,70812% 1511Amazon27,45929% 16UPS26,492-5% 174Tesco25,74112% 18 Visa24,88352% 196Oracle24,81716% 2014Verizon Wireless24,67539% Top 100 (11 à 20)

10. 10 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 21-2SAP24,2913% 226at&t23,71418% 237HSBC23,40823% 243Bank of China21,9604% 25-7BMW21,816-9% 26-12Toyota21,769-27% 27-3 China Construction Bank 20,929-8% 28-6Gillette20,663-10% 29=Louis Vuitton19,7812% 307Wells Fargo18,74616% Top 100 (21 à 30)

11. 11 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Wii and Nintendo DS **Value includes Bud Light #ΔBrand Brand value ($M) BV Δ 317Santander18,01212% 32 =Nintendo*17,834 -2% 33-2Pampers17,434-8% 34NewBP17,283NA 35-2Cisco16,719-7% 3612RBC16,60812% 374 Bank of America 16,3936% 3814Budweiser**15,99120% 39NewExxonMobil15,476NA 40NewShell15,112NA Top 100 (31 à 40)

12. 12 Source: BrandZ, Bloomberg, Millward Brown Optimor analysis #ΔBrand Brand value ($M) BV Δ 41-21Disney15,000-35% 425Carrefour14,9800% 43-30Nokia14,866-58% 44Accenture14,734-2% 45NewICICI14,454NA 464Honda14,303-2% 479Colgate14,22415% 48-25Intel14,210-38% 49-4L'Oréal14,129-6% 503Orange14,0186% Top 100 (41 à 50)

13. 13 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Diets and Lites #ΔBrand Brand value ($M) BV Δ 51NewPetroChina13,935 NA 52-6 American Express 13,912-7% 53-13Mercedes13,736-11% 54-5Citi13,403-8% 558T-Mobile13,01020% 56BBVA12,9773% 57-18NTT DoCoMo12,969-18% 58-14Pepsi*12,752-15% 59=Nike12,5975% 602Movistar12,43414% Top 100 (51 à 60)

14. 14 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 615Chase12,42617% 62-5Target12,148-1% 63-5H&M12,131+1% 64-4SUBWAY12,0329% 65-30Porsche12,021-31% 66-24Dell11,938-23% 6720MasterCard11,65957% 6833Samsung11,35180% 69NewTelcel10,850 NA 70 7O210,59323% Top 100 (61 à 70)

15. 15 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 71-10TD10,274-7% 72MTS9,7236% 73NewPetrobras9,675NA 74-5FedEx9,418-1% 7532Baidu9,35662% 76-22eBay9,328-28% 77-26Siemens9,293-31% 7810Goldman Sachs9,28325% 79-15Wrigley's9,201-15% 80-4Zara8,9864% Top 100 (71 à 80)

16. 16 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Sugar-free and Cola **Value includes stores as well as coffee sold at supermarket #ΔBrand Brand value ($M) BV Δ 81-11Home Depot8,971-3% 82-3Red Bull*8,9179% 83-9ALDI8,7471% 84-17Nissan8,607-16% 854Starbucks**8,49017% 86-4Hermès8,4578% 873Barclays8,38320% 88NewU.S. Bancorp8,377NA 89-11 Standard Chartered 8,3271% 90-10 China Merchants Bank 8,2362% Top 100 (81 à 90)

17. 17 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes PlayStation 2 and 3, as well as PSP #ΔBrand Brand value ($M) BV Δ 91=State Farm8,21419% 92-20Beeline8,160-8% 93-10J.P. Morgan8,1594% 948Sony*8,14730% 95-3Morgan Stanley8,00318% 96-31Auchan7,848NA 97-11Gucci7,5882% 98=Bradesco7,45013% 99-24Avon 7,293-16% 100 TIM 7,28014% Top 100 (91 à 100)

18. 18 Les nouvelles entrées

19. 19 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 34 NewBP17,283N/A 39 NewExxonMobil15,476N/A 40 NewShell15,112N/A 45 NewICICI14,454N/A 51 NewPetroChina13,935N/A 68 NASamsung11,35180% 69 NewTelcel10,850N/A 73 NewPetrobras9,675N/A 75 NewBaidu9,356N/A 88 NewUS Bancorp8,377N/A` 94 NASony8,14730% Les nouvelles entrées du Top 100

20. 20 Les plus fortes croissances

21. 21 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #Brand Brand value ($M) BV Δ 1Samsung11,35180% 2Baidu9,35662% 3MasterCard11,65957% 4Next2,56954% 5Visa24,88352% 6HP39,71748% 7Verizon Wireless24,67539% 8Apple83,15332% 9IBM86,38330% 10Sony8,14730% Les plus fortes croissances (1 à 10)

22. 22 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #Brand Brand value ($M) BV Δ 11Amazon27,45929% 12Goldman Sachs9,28325% 13HSBC23,40823% 14O210,59323% 15Skol2,72222% 16Gatorade2,93522% 17Corona5,19621% 18Evian90721% 19Budweiser15,99120% 20T-Mobile13,01020% Les plus fortes croissances (11 à 20)

23. 23 Top 15 par importance de la contribution de la marque à la valeur

24. 24 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #Brand Brand value ($M) 1 Moët & Chandon4,279 2 Baidu9,356 3 Wrigley's9,201 4 Skol2,722 5 Tide7,068 6 Douwe Egberts619 7 Hennessy5,368 8 Pampers17,434 9 Louis Vuitton19,781 10 Gillette20,663 11 Chanel5,547 12 Hermès8,457 13 Porsche12,021 14 Carlsberg3,165 15 BMW21,816 Top 15 (par importance de la contribution de la marque à la valeur)

25. 25 Top 15 par dynamisme

26. 26 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #Brand Brand value ($M) BM 1Baidu9,356 10 2Skol2,722 10 3Google114,260 9 4 China Mobile52,616 9 5 Amazon27,459 9 6 Visa24,883 9 7 Verizon Wireless24,675 9 8 Santander18,012 9 9 RBC16,608 9 10 Bank of America16,393 9 Top 10 des marques (par dynamisme)

27. 27 Croissance annuelle des catégories

28. 28 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) CategoryBrand value growth Financial Institutions12% Beer10% Technology6% Fast Food1% Retail-1% Soft Drinks-1% Mobile Operators-1% Bottled Water-2% Gaming Consoles-3% Spirits-3% Luxury-3% Apparel-4% Personal Care-4% Coffee-6% Insurance-7% Cars-15% Croissance annuelle des catégories

29. 29 Top 10 par valeur de marque – Amérique du Nord

30. 30 Top 10 par valeur de marque – Amérique du Nord Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum 10 11= Google114,26059 22+2 IBM86,38344 33+3 Apple83,15358 44-2 Microsoft76,34457 55-2 Coca-Cola67,98356 66 McDonald's66,00556 77+1 Marlboro57,04747 98 GE45,05412 109NA HP39,71736 1110 Walmart39,42128

31. 31 Top 10 par valeur de marque – Europe (UK inclus)

32. 32 Top 10 par valeur de marque – Europe (UK inclus) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum 10 101= Vodafone44,40434 172+3 Tesco25,74154 213+1 SAP24,29135 234+3 HSBC23,40843 255-2 BMW21,81656 296= Louis Vuitton19,78158 317+2 Santander18,01239 348NA BP17,28313 409NA Shell15,11213 4210NA Carrefour14,98057

33. 33 Top 10 par valeur de marque – Europe Continentale

34. 34 Top 10 par valeur de marque – Europe Continentale Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum 10 21 1+2 SAP24,29135 252= BMW21,81656 293+1 Louis Vuitton19,78158 314+2 Santander18,01239 425+4 Carrefour14,98057 436-5 Nokia14,86645 497+1 L'Oréal14,12956 508NA Orange14,01826 539-2 Mercedes13,73653 5410NA T-Mobile13,01038

35. 35 Top 10 par valeur de marque – UK

36. 36 Top 10 par valeur de marque – UK Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum 10 101= Vodafone44,40434 172= Tesco25,74154 233= HSBC23,40843 344NA BP17,28313 405NA Shell15,11213 706-2 O210,59327 877 Barclays8,38317 898-3 Standard Chartered8,32716 -9-2 Marks & Spencer5,69953 -10= Smirnoff4,88646

37. 37 Top 10 par valeur de marque – Asie

38. 38 Top 10 par valeur de marque – Asie Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum 10 81= China Mobile52,61659 112= ICBC43,92747 243+2 Bank of China21,96036 264 Toyota21,76954 275 China Construction Bank20,92937 326= Nintendo17,83438 457NA ICICI14,45419 468= Honda14,30334 519NA PetroChina13,93515 5810-3 NTT DoCoMo12,96937

39. 39 Top 7 par valeur de marque – Amérique Latine

40. 40 Top 7 par valeur de marque – Amérique Latine Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum 10 69 1NA Telcel10,85049 73 2NA Petrobras9,67518 98 3NA Bradesco7,45029 NA 4 Itaú6,67129 NA 5 Banco do Brasil5,53129 NA 6 Corona5,19658 NA 7 Claro4,17619

41. 41 A à Z Classements par catégorie

42. 42 Technologies

43. 43 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =GoogleGoogle Inc114,26014% 2 1IBM International Business Machines Corp86,38330% 3 1AppleApple Computer, Inc83,15332% 4 -2MicrosoftMicrosoft Corporation76,3440% 5 2HPHewlett-Packard Company39,71748% 6 =BlackBerryResearch In Motion Ltd30,70812% 7 3OracleOracle Corporation24,81716% 8 =SAPSAP AG24,2913% 9 2CiscoCisco Systems Inc16,719-7% 10 -5NokiaNokia Corporation14,866-58% Valeur des marques et évolutions annuelles

44. 44 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg *Sony value in the Technology sector does not include Games Consoles #ΔBrandParent Company Brand value ($M) BV Δ 11 2AccentureAccenture Ltd14,734-2% 12 -3IntelIntel Corporation14,210-38% 13 DellDell Inc.11,938-23% 14 3SamsungSamsung Electronics Co., Ltd.11,35180% 15 4BaiduBaidu.cn9,35662% 16 -2SiemensSiemens AG9,293-31% 17 1Sony*Sony Corporation7,51620% 18 NewInfosysInfosys Technologies Limited6,442NA 19 -4CanonCanon Inc5,978-32% 20 NewFacebookFacebook Inc5,524 NA Valeur des marques et évolutions annuelles

45. 45 Habillement

46. 46 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 1NikeNike Inc12,5975% 2 H&MH&M Hennes & Mauritz AB12,1311% 3 =ZaraInditex Group8,9864% 4 =EspritEsprit Holdings Limited4,745-28% 5 =AdidasAdidas AG3,263-34% 6 =Ralph LaurenPolo Ralph Lauren Corporation2,857-6% 7 1NextNext plc2,56954% 8 PumaPuma AG Rudolf Dassler Sport1,747-8% 9 =GapThe Gap Inc.1,3212% 10 1Levi'sLevi Strauss & Co.9203% Valeur des marques et évolutions annuelles

47. 47 Bières

48. 48 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =Bud LightAnheuser-Busch InBev8,15322% 2 =BudweiserAnheuser-Busch InBev7,83818% 3 =HeinekenHeineken N.V.5,2043% 4 1Corona Grupo Modelo, S.A. de C.V.5,19621% 5 Stella ArtoisAnheuser-Busch InBev4,8087% 6 =CarlsbergCarlsberg A/S3,165-10% 7 1SkolAnheuser-Busch InBev2,72222% 8 Miller LiteSABMiller plc2,344-7% 9 1 Kronenbour g 1664Carlsberg A/S1,7616% 10 AmstelHeineken N.V.1,756-11% Valeur des marques et évolutions annuelles

49. 49 Eaux embouteillées

50. 50 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Restated last years figure due to better research #ΔBrand Parent Company Brand value ($M) BV Δ 1 1EvianGroupe Danone90721% 2 AquafinaPepsiCo Inc785-3% 3 =PerrierNestle SA653-5% 4 =Dasani The Coca-Cola Company602-1% 5 =VolvicGroupe Danone5646% 6 =Poland SpringNestle SA487-3% 7 =Pure Life*Nestle SA361-21% 8 =VittelNestle SA335-3% 9 =LevissimaNestle SA303-6% 10 =ContrexNestle SA241-16% Valeur des marques et évolutions annuelles

51. 51 Automobile

52. 52 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 1BMW Bayerische Motoren Werke AG21,816-9% 2 ToyotaToyota Motor Corporation21,769-27% 3 2HondaHonda Motor Company Ltd14,303-2% 4 =MercedesDaimler AG13,736-11% 5 -2PorscheDr. Ing. h.c. F. Porsche AG12,021-31% 6 =NissanNissan Motor Company Ltd8,607-16% 7 =FordFord Motor Company7,03919% 8 =VWVolkswagen AG6,99420% 9 2AudiVolkswagen AG3,6242% 10 2Renault 3,260-4% Valeur des marques et évolutions annuelles

53. 53 Café

54. 54 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =NescaféNestle SA5,309-6% 2 =NespressoNestle SA2,79914% 3 +1Maxwell HouseKraft Foods Inc1,181-10% 4 Folgers The J.M. Smucker Co.1,166-12% 5 +1Starbucks Starbucks Corporation98817% 6 JacobsKraft Foods Inc770-23% 7 =Douwe Egberts Sara Lee Corporation619-15% 8 =Carte NoireKraft Foods Inc509-16% Valeur des marques et évolutions annuelles

55. 55 Fast Food

56. 56 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =McDonald'sMcDonald's Corporation66,005-1% 2 =SubwayDoctor's Associates Inc12,0329% 31 StarbucksStarbucks Corporation7,50217% 4 KFCYUM! Brands Inc7,1476% 51 Pizza HutYUM! Brands Inc3,3638% 6 Tim Hortons 3,236-16% 7= Wendy's Wendy's/Arby's Group, Inc2,491-18% 81 Taco BellYUM! Brands Inc1,8357% 9 Burger King Burger King Holdings Inc1,767-27% 10= Arby's Wendy's/Arby's Group, Inc6823% Valeur des marques et évolutions annuelles

57. 57 Banques / Finance

58. 58 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1=ICBC Industrial and Commercial Bank of China Ltd 43,92715% 23VisaVisa Inc.24,88352% 31HSBCHSBC Holdings plc23,40823% 4Bank of ChinaBank of China Ltd21,9604% 5-3 China Construction Bank China Construction Bank Co 20,929-8% 6=Wells Fargo Wells Fargo & Company 18,74616% 7=Santander Banco Santander Central Hispano, S.A. 18,01212% 82RBC Royal Bank of Canada 16,60812% 9Bank of America Bank of America Corporation 16,3936% 10NewICICI 14,454NA Valeur des marques et évolutions annuelles

59. 59 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 11-2American Express American Express Company 13,912-7% 12CitiCitigroup Inc13,403-8% 13BBVA Banco Bilbao Vizcaya Argentia 12,9773% 14=Chase JPMorgan Chase & Co. 12,42617% 153MasterCardMasterCard Inc.11,65957% 16-3TDTD Financial Group10,274-7% 172Goldman Sachs The Goldman Sachs Group Inc 9,28325% 182BarclaysBarclays plc8,38320% 19NewU.S. BancorpUS Bancorp8,377NA 20-5 Standard Chartered Standard Chartered plc8,3271% Valeur des marques et évolutions annuelles

60. 60 Consoles de jeux

61. 61 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 1WiiNintendo Co. Ltd9,98721% 2 Nintendo DSNintendo Co. Ltd7,846-19% 3 =Xbox 360Microsoft Corp.4,550-1% 4 =PlayStation 3Sony Corp.42625% 5 2PSPSony Corp.1558% 6 2PlayStation 2Sony Corp.49-58% Valeur des marques et évolutions annuelles

62. 62 Assurances

63. 63 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =State Farm State Farm Mutual Automobile Insurance Company8,21419% 2 =AllianzAllianz AG4,452-21% 3 =AXA 3,9617% 4 4Zurich Zurich Financial Services1,93717% 5 1Geico Berkshire Hathaway Inc1,819-5% 6 1MetLifeMetLife Inc1,735-6% 7 -2Allstate The Allstate Corporation1,581-33% 8 -4INGING Group N.V.1,566-47% Valeur des marques et évolutions annuelles

64. 64 Luxe

65. 65 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =Louis VuittonLVMH Moet Hennessy L.V.19,7812% 2 =HermèsHermès International8,4578% 3 =GucciPPR SA7,5882% 4 =ChanelChanel SA5,547-11% 5 1HennessyLVMH Moet Hennessy L.V.5,368-1% 6 RolexMontres Rolex SA4,742-14% 7 1Moët & ChandonLVMH Moet Hennessy L.V.4,279-12% 8 Cartier Compagnie Financière Richemont SA3,964-19% 9 =FendiLVMH Moet Hennessy L.V.3,199-8% 10 2Tiffany & Co. 2,3836% Valeur des marques et évolutions annuelles

66. 66 Opérateurs téléphonie mobile

67. 67 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1=China Mobile China Mobile (Hong Kong) Limited 52,616-14% 2=VodafoneVodafone Group plc44,404-17% 31Verizon WirelessVerizon Communications24,67539% 4at&tAT&T Inc23,71418% 51OrangeFrance Telecom14,0186% 62T-MobileDeutsche Telekom AG13,01020% 7-2NTT DoCoMoNTT DoCoMo Inc12,969-18% 8MovistarTelefonica S.A.12,43414% 9NewTelcelAmérica Móvil10,850 NA 101O2Telefonica S.A.10,59323% Valeur des marques et évolutions annuelles

68. 68 Compagnies pétrolières

69. 69 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1New BP BP plc 17,283 NA 2New Exxon Mobil ExxonMobil Corporation 15,476 NA 3New Shell Royal Dutch Shell 15,112 NA 4New Petrochina PetroChina Company Limited 13,935 NA 5New Petrobras Petróleo Brasileiro S.A. 9,675 NA 6New Chevron Chevron Corporation 7,254 NA 7New Total Total SA 6,986 NA 8New Gazprom Gazprom OAO 6,350 NA 9New ConocoPhilips ConocoPhillips 5,347 NA 10New eni ENI SpA 4,566 NA Valeur des marques et évolutions annuelles

70. 70 Hygiène Beauté

71. 71 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =Gillette The Procter & Gamble Company20,663-10% 2 1ColgateColgate-Palmolive Company14,22415% 3 L'OréalL'Oréal Group14,129-6% 4 =AvonAvon Products Inc.7,293-16% 5 =NiveaBeiersdorf5,624-14% 6 =GarnierL'Oréal Group4,955-5% 7 =LancômeL'Oréal Group3,960-7% 8 1DoveUnilever plc3,5649% 9 Oral B The Procter & Gamble Company3,5010% 10 =Crest The Procter & Gamble Company3,0715% 11 1ShiseidoShiseido Company Ltd2,6179% 12 Olay The Procter & Gamble Company2,590-10% 13 =Estée LauderThe Estee Lauder Company1,979-7% 14 =Secret The Procter & Gamble Company1,717-8% 15 =SignalUnilever plc1,481-9% Valeur des marques et évolutions annuelles

72. 72 Distribution

73. 73 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1=WalmartWal-Mart Stores, Inc39,421-4% 21AmazonAmazon.com, Inc27,45929% 3TescoTesco plc25,74112% 4=CarrefourCarrefour SA14,9800% 51TargetTarget Corporation12,148-1% 6eBayeBay Inc9,328-28% 71Home DepotThe Home Depot, Inc.8,971-3% 81ALDIALDI Group8,7471% 9-2AuchanAuchan S.A.7,848NA 101Lowe'sLowe's Companies Inc7,00810% Valeur des marques et évolutions annuelles

74. 74 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 114Best BuyBest Buy Co Inc.5,80718% 12-2IKEAIKEA International A/S5,710-15% 13Marks & Spencer Marks and Spencer Group Plc 5,699-5% 14AsdaWal-Mart Stores, Inc4,922-9% 152Kohl'sKohl's Corporation4,37112% 16=Lidl Lidl & Schwarz Stiftung & Co. KG 4,102-1% 17-3Costco Costco Wholesale Corporation 3,875-26% 18=Sam's ClubWal-Mart Stores, Inc3,255-7% 19=SafewaySafeway Inc3,173-8% 20=Sainsbury'sJ Sainsbury plc2,728-4% Valeur des marques et évolutions annuelles

75. 75 Soft drinks

76. 76 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =Coca-ColaThe Coca-Cola Company54,5232% 2 = Diet Coke/Coca Cola light/Coke ZeroThe Coca-Cola Company13,460-6% 3 =PepsiPepsiCo Inc10,434-18% 4 =Red BullRed Bull GmbH8,9179% 5 =FantaThe Coca-Cola Company4,6622% 6 =SpriteThe Coca-Cola Company3,85511% 7 1GatoradePepsiCo Inc2,93522% 8 Dr. PepperDr Pepper Snapple Group2,536-9% 9 1Mountain DewPepsiCo Inc2,3225% 10 Diet PepsiPepsiCo Inc2,3184% Valeur des marques et évolutions annuelles

77. 77 Spiritueux

78. 78 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =SmirnoffDiageo plc4,886-6% 2 =BacardiBacardi & Company Ltd3,5070% 3 =Johnnie WalkerDiageo plc2,453-5% 4 =Jose CuervoDiageo plc1,781-10% 5 =AbsolutPernod Ricard SA1,6721% 6 1Jack Daniels Brown-Forman Corporation1,587-2% 7 BaileysDiageo plc1,563-5% 8 =ChivasPernod Ricard SA1,1709% 9 1BallantinesPernod Ricard SA7179% 10 Gordon's GinDiageo plc692-5% Valeur des marques et évolutions annuelles

79. 79 Dossier BrandZ sur notre Blog

80. 80 Contacts Benoît Tranzer Directeur Général Millward Brown France Tel 01 55 56 40 78 – 06 03 13 21 17 benoit.tranzer@millwardbrown.com Jacques Latreille Directeur Grand Comptes Tel 01 55 56 40 02 – 06 86 28 55 20 Jacques.latreille@millwardbrown.com Chloé Desrosiers Responsable Communication Tel 01 55 56 40 01 – 06 25 22 81 69 chloe.desrosiers@millwardbrown.com