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Presentation on theme: "Www.millwardbrown.fr BRANDZ Top 100 Résultats 2010 28 avril 2010."— Presentation transcript:

1 BRANDZ Top 100 Résultats avril 2010

2 2 Familiarité Pertinence Performance Attachement Supériorité BrandZ mesure la relation Marque/Consommateur

3 3 Moyenne Marques* BrandZ Top 100 *Source: BrandZ Global Database 2009 (8,268 brand measures, 24 countries) Familiarité Pertinence Performance Attachement Supériorité BrandZ mesure la relation Marque/Consommateur

4 4 Méthodologie de BrandZ Top 100

5 5 Valeur des Marques du Top 100 : + 4%

6 % % % % % 4. = % BrandZ Top 10 en 2010 vs % % %

7 7 Le top 100 en détail

8 8 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Lites, Diets & Zero #ΔBrand Brand value ($M) BV Δ 1=Google114,26014% 22IBM86,38330% 33Apple83,15332% 4-2Microsoft76,3440% 5-2Coca-Cola*67,9831% 6McDonald's66,005-1% 73Marlboro57,04715% 8China Mobile52,616-14% 9GE45,054-25% 10Vodafone44,404-17% Top 100 (1 à 10)

9 9 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 111ICBC43,92715% 125HP39,71748% 13-2Walmart39,421-4% 142BlackBerry30,70812% 1511Amazon27,45929% 16UPS26,492-5% 174Tesco25,74112% 18 Visa24,88352% 196Oracle24,81716% 2014Verizon Wireless24,67539% Top 100 (11 à 20)

10 10 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 21-2SAP24,2913% 226at&t23,71418% 237HSBC23,40823% 243Bank of China21,9604% 25-7BMW21,816-9% 26-12Toyota21,769-27% 27-3 China Construction Bank 20,929-8% 28-6Gillette20,663-10% 29=Louis Vuitton19,7812% 307Wells Fargo18,74616% Top 100 (21 à 30)

11 11 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Wii and Nintendo DS **Value includes Bud Light #ΔBrand Brand value ($M) BV Δ 317Santander18,01212% 32 =Nintendo*17,834 -2% 33-2Pampers17,434-8% 34NewBP17,283NA 35-2Cisco16,719-7% 3612RBC16,60812% 374 Bank of America 16,3936% 3814Budweiser**15,99120% 39NewExxonMobil15,476NA 40NewShell15,112NA Top 100 (31 à 40)

12 12 Source: BrandZ, Bloomberg, Millward Brown Optimor analysis #ΔBrand Brand value ($M) BV Δ 41-21Disney15,000-35% 425Carrefour14,9800% 43-30Nokia14,866-58% 44Accenture14,734-2% 45NewICICI14,454NA 464Honda14,303-2% 479Colgate14,22415% 48-25Intel14,210-38% 49-4L'Oréal14,129-6% 503Orange14,0186% Top 100 (41 à 50)

13 13 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Diets and Lites #ΔBrand Brand value ($M) BV Δ 51NewPetroChina13,935 NA 52-6 American Express 13,912-7% 53-13Mercedes13,736-11% 54-5Citi13,403-8% 558T-Mobile13,01020% 56BBVA12,9773% 57-18NTT DoCoMo12,969-18% 58-14Pepsi*12,752-15% 59=Nike12,5975% 602Movistar12,43414% Top 100 (51 à 60)

14 14 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 615Chase12,42617% 62-5Target12,148-1% 63-5H&M12,131+1% 64-4SUBWAY12,0329% 65-30Porsche12,021-31% 66-24Dell11,938-23% 6720MasterCard11,65957% 6833Samsung11,35180% 69NewTelcel10,850 NA 70 7O210,59323% Top 100 (61 à 70)

15 15 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 71-10TD10,274-7% 72MTS9,7236% 73NewPetrobras9,675NA 74-5FedEx9,418-1% 7532Baidu9,35662% 76-22eBay9,328-28% 77-26Siemens9,293-31% 7810Goldman Sachs9,28325% 79-15Wrigley's9,201-15% 80-4Zara8,9864% Top 100 (71 à 80)

16 16 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes Sugar-free and Cola **Value includes stores as well as coffee sold at supermarket #ΔBrand Brand value ($M) BV Δ 81-11Home Depot8,971-3% 82-3Red Bull*8,9179% 83-9ALDI8,7471% 84-17Nissan8,607-16% 854Starbucks**8,49017% 86-4Hermès8,4578% 873Barclays8,38320% 88NewU.S. Bancorp8,377NA Standard Chartered 8,3271% China Merchants Bank 8,2362% Top 100 (81 à 90)

17 17 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Value includes PlayStation 2 and 3, as well as PSP #ΔBrand Brand value ($M) BV Δ 91=State Farm8,21419% 92-20Beeline8,160-8% 93-10J.P. Morgan8,1594% 948Sony*8,14730% 95-3Morgan Stanley8,00318% 96-31Auchan7,848NA 97-11Gucci7,5882% 98=Bradesco7,45013% 99-24Avon 7,293-16% 100 TIM 7,28014% Top 100 (91 à 100)

18 18 Les nouvelles entrées

19 19 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrand Brand value ($M) BV Δ 34 NewBP17,283N/A 39 NewExxonMobil15,476N/A 40 NewShell15,112N/A 45 NewICICI14,454N/A 51 NewPetroChina13,935N/A 68 NASamsung11,35180% 69 NewTelcel10,850N/A 73 NewPetrobras9,675N/A 75 NewBaidu9,356N/A 88 NewUS Bancorp8,377N/A` 94 NASony8,14730% Les nouvelles entrées du Top 100

20 20 Les plus fortes croissances

21 21 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #Brand Brand value ($M) BV Δ 1Samsung11,35180% 2Baidu9,35662% 3MasterCard11,65957% 4Next2,56954% 5Visa24,88352% 6HP39,71748% 7Verizon Wireless24,67539% 8Apple83,15332% 9IBM86,38330% 10Sony8,14730% Les plus fortes croissances (1 à 10)

22 22 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #Brand Brand value ($M) BV Δ 11Amazon27,45929% 12Goldman Sachs9,28325% 13HSBC23,40823% 14O210,59323% 15Skol2,72222% 16Gatorade2,93522% 17Corona5,19621% 18Evian90721% 19Budweiser15,99120% 20T-Mobile13,01020% Les plus fortes croissances (11 à 20)

23 23 Top 15 par importance de la contribution de la marque à la valeur

24 24 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #Brand Brand value ($M) 1 Moët & Chandon4,279 2 Baidu9,356 3 Wrigley's9,201 4 Skol2,722 5 Tide7,068 6 Douwe Egberts619 7 Hennessy5,368 8 Pampers17,434 9 Louis Vuitton19, Gillette20, Chanel5, Hermès8, Porsche12, Carlsberg3, BMW21,816 Top 15 (par importance de la contribution de la marque à la valeur)

25 25 Top 15 par dynamisme

26 26 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #Brand Brand value ($M) BM 1Baidu9, Skol2, Google114, China Mobile52, Amazon27, Visa24, Verizon Wireless24, Santander18, RBC16, Bank of America16,393 9 Top 10 des marques (par dynamisme)

27 27 Croissance annuelle des catégories

28 28 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) CategoryBrand value growth Financial Institutions12% Beer10% Technology6% Fast Food1% Retail-1% Soft Drinks-1% Mobile Operators-1% Bottled Water-2% Gaming Consoles-3% Spirits-3% Luxury-3% Apparel-4% Personal Care-4% Coffee-6% Insurance-7% Cars-15% Croissance annuelle des catégories

29 29 Top 10 par valeur de marque – Amérique du Nord

30 30 Top 10 par valeur de marque – Amérique du Nord Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum 10 11= Google114, IBM86, Apple83, Microsoft76, Coca-Cola67, McDonald's66, Marlboro57, GE45, NA HP39, Walmart39,42128

31 31 Top 10 par valeur de marque – Europe (UK inclus)

32 32 Top 10 par valeur de marque – Europe (UK inclus) Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum = Vodafone44, Tesco25, SAP24, HSBC23, BMW21, = Louis Vuitton19, Santander18, NA BP17, NA Shell15, NA Carrefour14,98057

33 33 Top 10 par valeur de marque – Europe Continentale

34 34 Top 10 par valeur de marque – Europe Continentale Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum SAP24, = BMW21, Louis Vuitton19, Santander18, Carrefour14, Nokia14, L'Oréal14, NA Orange14, Mercedes13, NA T-Mobile13,01038

35 35 Top 10 par valeur de marque – UK

36 36 Top 10 par valeur de marque – UK Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum = Vodafone44, = Tesco25, = HSBC23, NA BP17, NA Shell15, O210, Barclays8, Standard Chartered8, Marks & Spencer5, = Smirnoff4,88646

37 37 Top 10 par valeur de marque – Asie

38 38 Top 10 par valeur de marque – Asie Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum 10 81= China Mobile52, = ICBC43, Bank of China21, Toyota21, China Construction Bank20, = Nintendo17, NA ICICI14, = Honda14, NA PetroChina13, NTT DoCoMo12,96937

39 39 Top 7 par valeur de marque – Amérique Latine

40 40 Top 7 par valeur de marque – Amérique Latine Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) Rank Top 100 #Rank ΔBrand Brand Value 10 ($m) Brand Contribution 10 Brand Momentum NA Telcel10, NA Petrobras9, NA Bradesco7,45029 NA 4 Itaú6,67129 NA 5 Banco do Brasil5,53129 NA 6 Corona5,19658 NA 7 Claro4,17619

41 41 A à Z Classements par catégorie

42 42 Technologies

43 43 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =GoogleGoogle Inc114,26014% 2 1IBM International Business Machines Corp86,38330% 3 1AppleApple Computer, Inc83,15332% 4 -2MicrosoftMicrosoft Corporation76,3440% 5 2HPHewlett-Packard Company39,71748% 6 =BlackBerryResearch In Motion Ltd30,70812% 7 3OracleOracle Corporation24,81716% 8 =SAPSAP AG24,2913% 9 2CiscoCisco Systems Inc16,719-7% 10 -5NokiaNokia Corporation14,866-58% Valeur des marques et évolutions annuelles

44 44 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg *Sony value in the Technology sector does not include Games Consoles #ΔBrandParent Company Brand value ($M) BV Δ 11 2AccentureAccenture Ltd14,734-2% 12 -3IntelIntel Corporation14,210-38% 13 DellDell Inc.11,938-23% 14 3SamsungSamsung Electronics Co., Ltd.11,35180% 15 4BaiduBaidu.cn9,35662% 16 -2SiemensSiemens AG9,293-31% 17 1Sony*Sony Corporation7,51620% 18 NewInfosysInfosys Technologies Limited6,442NA 19 -4CanonCanon Inc5,978-32% 20 NewFacebookFacebook Inc5,524 NA Valeur des marques et évolutions annuelles

45 45 Habillement

46 46 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 1NikeNike Inc12,5975% 2 H&MH&M Hennes & Mauritz AB12,1311% 3 =ZaraInditex Group8,9864% 4 =EspritEsprit Holdings Limited4,745-28% 5 =AdidasAdidas AG3,263-34% 6 =Ralph LaurenPolo Ralph Lauren Corporation2,857-6% 7 1NextNext plc2,56954% 8 PumaPuma AG Rudolf Dassler Sport1,747-8% 9 =GapThe Gap Inc.1,3212% 10 1Levi'sLevi Strauss & Co.9203% Valeur des marques et évolutions annuelles

47 47 Bières

48 48 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =Bud LightAnheuser-Busch InBev8,15322% 2 =BudweiserAnheuser-Busch InBev7,83818% 3 =HeinekenHeineken N.V.5,2043% 4 1Corona Grupo Modelo, S.A. de C.V.5,19621% 5 Stella ArtoisAnheuser-Busch InBev4,8087% 6 =CarlsbergCarlsberg A/S3,165-10% 7 1SkolAnheuser-Busch InBev2,72222% 8 Miller LiteSABMiller plc2,344-7% 9 1 Kronenbour g 1664Carlsberg A/S1,7616% 10 AmstelHeineken N.V.1,756-11% Valeur des marques et évolutions annuelles

49 49 Eaux embouteillées

50 50 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) *Restated last years figure due to better research #ΔBrand Parent Company Brand value ($M) BV Δ 1 1EvianGroupe Danone90721% 2 AquafinaPepsiCo Inc785-3% 3 =PerrierNestle SA653-5% 4 =Dasani The Coca-Cola Company602-1% 5 =VolvicGroupe Danone5646% 6 =Poland SpringNestle SA487-3% 7 =Pure Life*Nestle SA361-21% 8 =VittelNestle SA335-3% 9 =LevissimaNestle SA303-6% 10 =ContrexNestle SA241-16% Valeur des marques et évolutions annuelles

51 51 Automobile

52 52 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 1BMW Bayerische Motoren Werke AG21,816-9% 2 ToyotaToyota Motor Corporation21,769-27% 3 2HondaHonda Motor Company Ltd14,303-2% 4 =MercedesDaimler AG13,736-11% 5 -2PorscheDr. Ing. h.c. F. Porsche AG12,021-31% 6 =NissanNissan Motor Company Ltd8,607-16% 7 =FordFord Motor Company7,03919% 8 =VWVolkswagen AG6,99420% 9 2AudiVolkswagen AG3,6242% 10 2Renault 3,260-4% Valeur des marques et évolutions annuelles

53 53 Café

54 54 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =NescaféNestle SA5,309-6% 2 =NespressoNestle SA2,79914% 3 +1Maxwell HouseKraft Foods Inc1,181-10% 4 Folgers The J.M. Smucker Co.1,166-12% 5 +1Starbucks Starbucks Corporation98817% 6 JacobsKraft Foods Inc770-23% 7 =Douwe Egberts Sara Lee Corporation619-15% 8 =Carte NoireKraft Foods Inc509-16% Valeur des marques et évolutions annuelles

55 55 Fast Food

56 56 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =McDonald'sMcDonald's Corporation66,005-1% 2 =SubwayDoctor's Associates Inc12,0329% 31 StarbucksStarbucks Corporation7,50217% 4 KFCYUM! Brands Inc7,1476% 51 Pizza HutYUM! Brands Inc3,3638% 6 Tim Hortons 3,236-16% 7= Wendy's Wendy's/Arby's Group, Inc2,491-18% 81 Taco BellYUM! Brands Inc1,8357% 9 Burger King Burger King Holdings Inc1,767-27% 10= Arby's Wendy's/Arby's Group, Inc6823% Valeur des marques et évolutions annuelles

57 57 Banques / Finance

58 58 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1=ICBC Industrial and Commercial Bank of China Ltd 43,92715% 23VisaVisa Inc.24,88352% 31HSBCHSBC Holdings plc23,40823% 4Bank of ChinaBank of China Ltd21,9604% 5-3 China Construction Bank China Construction Bank Co 20,929-8% 6=Wells Fargo Wells Fargo & Company 18,74616% 7=Santander Banco Santander Central Hispano, S.A. 18,01212% 82RBC Royal Bank of Canada 16,60812% 9Bank of America Bank of America Corporation 16,3936% 10NewICICI 14,454NA Valeur des marques et évolutions annuelles

59 59 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 11-2American Express American Express Company 13,912-7% 12CitiCitigroup Inc13,403-8% 13BBVA Banco Bilbao Vizcaya Argentia 12,9773% 14=Chase JPMorgan Chase & Co. 12,42617% 153MasterCardMasterCard Inc.11,65957% 16-3TDTD Financial Group10,274-7% 172Goldman Sachs The Goldman Sachs Group Inc 9,28325% 182BarclaysBarclays plc8,38320% 19NewU.S. BancorpUS Bancorp8,377NA 20-5 Standard Chartered Standard Chartered plc8,3271% Valeur des marques et évolutions annuelles

60 60 Consoles de jeux

61 61 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 1WiiNintendo Co. Ltd9,98721% 2 Nintendo DSNintendo Co. Ltd7,846-19% 3 =Xbox 360Microsoft Corp.4,550-1% 4 =PlayStation 3Sony Corp.42625% 5 2PSPSony Corp.1558% 6 2PlayStation 2Sony Corp.49-58% Valeur des marques et évolutions annuelles

62 62 Assurances

63 63 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =State Farm State Farm Mutual Automobile Insurance Company8,21419% 2 =AllianzAllianz AG4,452-21% 3 =AXA 3,9617% 4 4Zurich Zurich Financial Services1,93717% 5 1Geico Berkshire Hathaway Inc1,819-5% 6 1MetLifeMetLife Inc1,735-6% 7 -2Allstate The Allstate Corporation1,581-33% 8 -4INGING Group N.V.1,566-47% Valeur des marques et évolutions annuelles

64 64 Luxe

65 65 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =Louis VuittonLVMH Moet Hennessy L.V.19,7812% 2 =HermèsHermès International8,4578% 3 =GucciPPR SA7,5882% 4 =ChanelChanel SA5,547-11% 5 1HennessyLVMH Moet Hennessy L.V.5,368-1% 6 RolexMontres Rolex SA4,742-14% 7 1Moët & ChandonLVMH Moet Hennessy L.V.4,279-12% 8 Cartier Compagnie Financière Richemont SA3,964-19% 9 =FendiLVMH Moet Hennessy L.V.3,199-8% 10 2Tiffany & Co. 2,3836% Valeur des marques et évolutions annuelles

66 66 Opérateurs téléphonie mobile

67 67 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1=China Mobile China Mobile (Hong Kong) Limited 52,616-14% 2=VodafoneVodafone Group plc44,404-17% 31Verizon WirelessVerizon Communications24,67539% 4at&tAT&T Inc23,71418% 51OrangeFrance Telecom14,0186% 62T-MobileDeutsche Telekom AG13,01020% 7-2NTT DoCoMoNTT DoCoMo Inc12,969-18% 8MovistarTelefonica S.A.12,43414% 9NewTelcelAmérica Móvil10,850 NA 101O2Telefonica S.A.10,59323% Valeur des marques et évolutions annuelles

68 68 Compagnies pétrolières

69 69 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1New BP BP plc 17,283 NA 2New Exxon Mobil ExxonMobil Corporation 15,476 NA 3New Shell Royal Dutch Shell 15,112 NA 4New Petrochina PetroChina Company Limited 13,935 NA 5New Petrobras Petróleo Brasileiro S.A. 9,675 NA 6New Chevron Chevron Corporation 7,254 NA 7New Total Total SA 6,986 NA 8New Gazprom Gazprom OAO 6,350 NA 9New ConocoPhilips ConocoPhillips 5,347 NA 10New eni ENI SpA 4,566 NA Valeur des marques et évolutions annuelles

70 70 Hygiène Beauté

71 71 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =Gillette The Procter & Gamble Company20,663-10% 2 1ColgateColgate-Palmolive Company14,22415% 3 L'OréalL'Oréal Group14,129-6% 4 =AvonAvon Products Inc.7,293-16% 5 =NiveaBeiersdorf5,624-14% 6 =GarnierL'Oréal Group4,955-5% 7 =LancômeL'Oréal Group3,960-7% 8 1DoveUnilever plc3,5649% 9 Oral B The Procter & Gamble Company3,5010% 10 =Crest The Procter & Gamble Company3,0715% 11 1ShiseidoShiseido Company Ltd2,6179% 12 Olay The Procter & Gamble Company2,590-10% 13 =Estée LauderThe Estee Lauder Company1,979-7% 14 =Secret The Procter & Gamble Company1,717-8% 15 =SignalUnilever plc1,481-9% Valeur des marques et évolutions annuelles

72 72 Distribution

73 73 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1=WalmartWal-Mart Stores, Inc39,421-4% 21AmazonAmazon.com, Inc27,45929% 3TescoTesco plc25,74112% 4=CarrefourCarrefour SA14,9800% 51TargetTarget Corporation12,148-1% 6eBayeBay Inc9,328-28% 71Home DepotThe Home Depot, Inc.8,971-3% 81ALDIALDI Group8,7471% 9-2AuchanAuchan S.A.7,848NA 101Lowe'sLowe's Companies Inc7,00810% Valeur des marques et évolutions annuelles

74 74 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 114Best BuyBest Buy Co Inc.5,80718% 12-2IKEAIKEA International A/S5,710-15% 13Marks & Spencer Marks and Spencer Group Plc 5,699-5% 14AsdaWal-Mart Stores, Inc4,922-9% 152Kohl'sKohl's Corporation4,37112% 16=Lidl Lidl & Schwarz Stiftung & Co. KG 4,102-1% 17-3Costco Costco Wholesale Corporation 3,875-26% 18=Sam's ClubWal-Mart Stores, Inc3,255-7% 19=SafewaySafeway Inc3,173-8% 20=Sainsbury'sJ Sainsbury plc2,728-4% Valeur des marques et évolutions annuelles

75 75 Soft drinks

76 76 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =Coca-ColaThe Coca-Cola Company54,5232% 2 = Diet Coke/Coca Cola light/Coke ZeroThe Coca-Cola Company13,460-6% 3 =PepsiPepsiCo Inc10,434-18% 4 =Red BullRed Bull GmbH8,9179% 5 =FantaThe Coca-Cola Company4,6622% 6 =SpriteThe Coca-Cola Company3,85511% 7 1GatoradePepsiCo Inc2,93522% 8 Dr. PepperDr Pepper Snapple Group2,536-9% 9 1Mountain DewPepsiCo Inc2,3225% 10 Diet PepsiPepsiCo Inc2,3184% Valeur des marques et évolutions annuelles

77 77 Spiritueux

78 78 Source: Millward Brown Optimor (Including data from BrandZ, Datamonitor and Bloomberg) #ΔBrandParent Company Brand value ($M) BV Δ 1 =SmirnoffDiageo plc4,886-6% 2 =BacardiBacardi & Company Ltd3,5070% 3 =Johnnie WalkerDiageo plc2,453-5% 4 =Jose CuervoDiageo plc1,781-10% 5 =AbsolutPernod Ricard SA1,6721% 6 1Jack Daniels Brown-Forman Corporation1,587-2% 7 BaileysDiageo plc1,563-5% 8 =ChivasPernod Ricard SA1,1709% 9 1BallantinesPernod Ricard SA7179% 10 Gordon's GinDiageo plc692-5% Valeur des marques et évolutions annuelles

79 79 Dossier BrandZ sur notre Blog

80 80 Contacts Benoît Tranzer Directeur Général Millward Brown France Tel – Jacques Latreille Directeur Grand Comptes Tel – Chloé Desrosiers Responsable Communication Tel –


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