1. Ask Yourself: What are they really saying? You know that advertisements are attempts to get you to buy something, but what is the advertisement saying about the product? What is the advertisement saying about the company’s philosophy?

3. You need to be a good student. Snickers bars help you spell better. Therefore, you should buy Snickers bars?

5. Eating a Milky Way is so amazing that it completely distracts you from whatever you’re doing. Everyone, even your boss, understands how totally amazing and distracting it is to eat a Milky Way. Therefore, anything that goes wrong while you’re eating a Milky Way is automatically not your fault?

7. It is only natural for people to take care of their basic, human needs. Without Chupa Chups lollipops, it would feel like the end of the world. Therefore, it would be cruel and unusual to deprive someone of Chupa Chups lollipops, even for one day?

8. Sometimes ads are just silly. We like them because they’re funny. They aren’t meant to be taken seriously.

9. ... but sometimes ads have other messages, messages that can be damaging, messages that can be offensive, messages that should be taken seriously, messages that should make us stop to ask:

11. Buy Protein FX lo carb bars...... because it’s better to go on a low-carb diet and be skinny than to eat real food made from fresh ingredients?... because being skinny is all there is to being attractive? (Notice that this picture does not even show the girl’s face.)... because slim girls are all that is keeping Australia beautiful?... because if you don’t, Australia will suddenly cease to have beautiful natural resources?

13. Buy a Wonderbra...... because if your breasts look perky enough, no one will care if you have any real skills?... because if you don’t have cleavage you had better be an awesome cook?... because you would rather have people think that you have nice breasts than think that you are capable?

15. Buy PEP vitamins...... because staying healthy is really all about getting more housework done?... because all a woman’s energy ought to be used to make the house nice for her man?... because doing housework makes a woman cute?

17. Buy Del Monte ketchup...... because you are weak?

19. Eat potatoes...... because you’re a man and men shouldn’t be expected to know how to cook anything more difficult than a potato?

21. Buy Van Heusen ties...... because that’s what real men wear?... because your wife won’t take you seriously s a man unless you do?... so that your wife will fawn on you and bring you breakfast in bed?

23. Buy Aquafresh toothpaste...... because being white is better than being able to dance?... because dental care is an appropriate way to express racism?... because if you don’t, your teeth might start dancing and that would just be weird?

25. Buy Pears’ soap...... because it washes the black off of black people?... because black people want to look white?... because white people want black people to look white?

27. Buy pants from GAP...... because only people with shapely legs deserve to wear shorts—and you aren’t good enough for shorts?