2.  People are volunteering, donating, signing petitions, making loans and doing other social actions all over the world.

3.  Tweetsgiving was a project of Epic Change that sought to demonstrate the power of Twitter and the social web by raising $10,000 in 48 hours to build a classroom at a school in Tanzania.  The Twitter Power Tweet-a-Thon was a 12 hour charity event that played out concurrently in two social media venues; a live video broadcast on Ustream.tv and on Twitter itself, to raise money and awareness for Water is Life.

4.  Target’s newly launched “Bullseye Gives” campaign allows users to vote for one of 10 charities on the company’s existing Facebook page. The percentage of votes for each charity determines the percentage of a total $3 million dollars Target will donate to the organizations.  Facebook as a way to organize social events or flashmobs in the squares of the most important European cities to sensitize public awareness.

5.  No meaningful gathering of people is complete without an interactive online audience, especially when it’s so easy and cost effective to pull off.Add people and a purpose, such as entrepreneurship. Promote it through social media channels, and you have a social media event.

6.  Organize trips for citizen journalists to places like India and Vietnam that have a different culture. The destination is the story, as these humanitarian journalists report on the people they meet and discoveries they make. Their words, images, and video are posted to the social web to gain exposure and because these stories just need to be told.

7.  The most recent example of this approach is Playing for Change, which connects the world through song. The project started in Santa Monica with a street performance of the classic Stand By Me and expanded to other countries.  The project was superbly executed via social media, complete with a Youtube channel, Myspace,Facebook and Blog.

8.  Build an online community conversation, where users can write reviews about topics as the Environment, Health, Social Equity, Consumer Advocacy, and Charity. The reviews are voted and commented on by the community.