1. Professional English In Use Marketing WEEK 3 SECTIONS 13 AND 16, PAGES 32-33, 38-39 *ANSWERS ARE ALSO AT THE BACK OF THE BOOK

2. Pg. 32

3. Product Line…  A product line is a group of related products made and marketed by a manufacturer.

4. Product Type…  A product type is a group of products offered by different companies which are technically similar:

5. Product Class… AA product class is a group of products that may be considered as substitutes for one another. Example: Subcompact Cars.

6. Same Product Class? Yes/No? No. The Kia is a subcompact car, and the Hyundai is a coupe (and more expensive).

7. Same Product Class? Yes/No? Yes. The Ford Mustang and the Chevy Camaro SS are both sports cars, similar in price.

8. Same Product Class? Yes/No? * Yes. Chanel and Louis Vuitton are both high-class brands.

9. Same Product Class? Yes/No? * Similar product type, but not the same product class.

10. Word Combination Vocabulary Pg. 32

12. Pg. 33

14. Pg. 38

16. Vocabulary Pg. 38

17. Crossword Pg. 39