1. Maximize Your Web site and Build Your Business

2. FRIENDS of FLIPPER Seminar November 5, 2010 Delta Dental Conference Center 1619 N. Waterfront Parkway

3. AGENDA 1.Welcome and Introductions 2.Review of Flipper Updates  ‘View’ Option to Downloads  Defining ‘Publish/Expire Dates’ for Articles  Events Section improvements: Styling and iCal  New Sections assigned with ‘Tree Control’  New Forms Sections: Standard, Advanced and Advanced w/Ecommerce  Resume Module Update (continued)

4. AGENDA - continued (Lunch) 3. Discussion during Lunch: Social Media and your Flipper Website 4.Review of Selected New Flipper Websites 5.Open Discussion and Flipper Questions TGIF

5. ABOUT US Pen Publishing Interactive, Inc.  Founded in 1994  Web and email hosting  Developed & hosted 1000’s of web sites  Proven expertise in custom programming Developed a powerful CMS - FlipperSiteDeveloper After five years, over 100 Flipper clients and several major updates, it is time to have our first Friends of Flipper seminar.

6. ‘View’ Option to Downloads The view feature will be displayed for PDF, Excel, PowerPoint and Word documents that will allow the viewer to see the download within the Browser.

7. ‘Publish/Expire Dates’ for Articles / Blog Articles or blog post now have both publish and expiration dates. This allows you to create articles in advance and have them not display on your site until the publish date. The expiration date will stop displaying an article after the set date. If you are an administrator or editor: When you are logged in you will see all the articles with their status. The status state is color coded green for future date, red for expired, black for live.

8. ‘Publish/Expire Dates’ (continued)

9. Event Section improvements: Styling & iCal iCal feature has been added to the Advanced Events Section. This feature allows visitors to easily import events into their calendar. iCal has four display options: export month export individual event export option for both month and event and ‘do not display’

10. Event Section improvements (continued) iCal feature is turned on under the Events Elements tab under Define Event Views.

11. Event Section improvements (continued)

13. Category Color options have been updated to 10 predefined calendar colors replacing the hex colors. The new predefined colors allow for cleaner and rounded corners on categorized events

14. Assigning New Sections Assigning New Sections Now has a Tree Control!!

15. New Form Sections The Form Elements layout has been redesigned to create a friendlier interface. The form settings and form fields have been divided into two screens. To create or edit fields on the form you will now click on the Forms tab at the top of the Form Elements screen.

16. New Form Sections: Standard The Standard Forms Module adds more configuration options for the fields: Allows for multiple recipients to receive completed forms

17. New Form Sections: Standard (continued) A custom ‘Success Page’ message and set-up.

18. New Form Sections: Standard (continued) Adding robot protection (including a Captcha option to slow down form spam bots)

19. New Form Sections: Standard (continued) Provides the ability to set-up conditional send-to fields – this feature allows emailing a completed form to a specified email address. Great to use for directing completed forms to different departments within your company based on the end users selection when filling out the form. For example, the end user could select, sales, IT or marketing and based on the selection the form would be emailed to different email address within your company. Also, can ‘drag and drop’ reordering of the field options.

20. New Form Sections: Standard (continued)

22. New Form Sections: Advanced The Advanced Forms Module adds the ability for database creation, data export and reporting.

23. New Form Sections: Advanced (continued) Editors assigned to the section will be able to view the results.

24. New Form Sections: Advanced (continued)

25. New Form Sections: Advanced Forms with eCommerce The Advanced Forms with eCommerce Module adds multiple checkout and processing options, as well as, reporting, member purchase history and many other additional features. Note that the Form data is not saved to the user profile.

26. Q & A Contact: Karla GoewertRoger Carvalho karlag@penpublishing.comkarlag@penpublishing.com rogerc@penpublishing.comrogerc@penpublishing.com Jon CresslerKendra Ulwelling jonc@penpublishing.comjonc@penpublishing.com kendrau@penpublishing.comkendrau@penpublishing.com www.flippersitedeveloper.com www.penpublishing.com

27. Maximize Your Web site and Build Your Business