1. 9-1 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 – Writing Persuasive Messages

2. 9-2 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After studying this chapter, you will be able to Apply the three-step writing process to persuasive messages Describe an effective strategy for developing persuasive business messages Identify the three most common categories of persuasive business messages

3. 9-3 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives After studying this chapter, you will be able to Describe an effective strategy for developing marketing and sales messages, explain how to modify this approach for social media, and identify steps you can take to avoid ethical lapses in marketing and sales messages

4. 9-4 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Using the Three-Step Writing Process for Persuasive Messages

5. 9-5 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Planning Persuasive Messages

6. 9-6 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Analyzing the Situation

7. 9-7 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Gathering Information

8. 9-8 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Selecting the Right Medium

9. 9-9 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Organizing Your Information

10. 9-10 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Writing Persuasive Messages

11. 9-11 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Completing Persuasive Messages

12. 9-12 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Developing Persuasive Business Messages

13. 9-13 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Framing Your Arguments

14. 9-14 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Balancing Emotional and Logical Appeals

15. 9-15 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Reinforcing Your Position

16. 9-16 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Anticipating Objections

17. 9-17 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Avoiding Common Mistakes in Persuasive Communication

18. 9-18 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Common Examples of Persuasive Business Messages

19. 9-19 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Persuasive Requests for Action

20. 9-20 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Persuasive Presentation of Ideas

21. 9-21 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Persuasive Claims and Requests for Adjustments

22. 9-22 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Developing Marketing and Sales Messages

23. 9-23 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Planning Marketing and Sales Messages

24. 9-24 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Crafting a Persuasive Appeal

25. 9-25 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Writing Promotional Messages for Social Media

26. 9-26 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Maintaining High Ethical and Legal Standards

27. 9-27 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Learning Objectives: Check Your Progress

28. 9-28 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall