1. HOW CHARMING2 Prepared by: Nicoletta Monacci Omar Alsagheir Heaham Alqawsi Ibrahim Alomair Abdulmalik Alsagia

2. AGENDA ◉ Summary/Abstract ◉ Proposed Product/Service ◉ SWOT Analysis ◉ Pricing/Financial Objective ◉ Target Marketing ◉ Promotion ◉ Offered Benefit ◉ Value Propositions ◉ Conclusion ◉ References

3. Goal To create awareness and promote the company’s brand. ABSTRACT Main Idea To increase howcharming2 customers base, which will result in increase in revenue.

4. Part C - Proposed Product /Service Marketing campaign proposal: Advertising Social Media Campaign Public relation Brand presence in events and/or marketing activities Sales promotions Free samples and Gifting Boxes

5. PART D- SWOT ANALYSIS SWOT Analysis THREATS WEAKNESSE S STRENGTHS OPPURTUNTITI ES Music Industry’s digital revenue it’s growing Social media advertising is growing Unique product. The How Charming 2 products allow to promote directly a client and in some cases increase their revenues Weak marketing image Low clients base Competitors Rising costs from the suppliers

6. Part E- Pricing/Financial Objectives In setting financial objective for HowCharming2, we devised a list of offered services: ◉ Social Media ◉ Public Relation ◉ Sales Promotion

7. REVENUE

8. EXPENSE

9. Profit How Charming 2 Year1Year2Year3 Revenue$144,000$165,600$190,440 Cost $25,848$29,725$34,184 Profit $118,152$135,875$156,256.02

10. Target Marketing ◉ The campaign targeted audience are celebrities such as; Music Artists, Movie Stars, and Youtubers. ◉ Clients: People who need to promote a brand or personal image. ◉ Age: 14-35 years old.

11. Social Media ◉ Main Goal: Create How Charming 2 Brand and product’s awareness. ◉ Show the features and benefits of the product. ◉ Hashtags: #HowCharming2, #artistname, #Favouriteartischarms Place your screenshot here Part E- Promotion

12. Public Relation ◉ Brand presence in How Charming 2 clients events, concerts and marketing activities in order to promote the brands and products. Part E- Promotion

13. Sales Promotions 500 Free Samples charms by concert or event.

14. Part F- Offered Benefits Social Media ◉ How Charming 2 will be able to reach a wider range of potential clients and fans. ◉ Create brand and products awareness. Social Media & Public Relation ◉ Sell directly their already manufactured products to the artist’s fans, and by this way the company will be able to sell their products at a retail price (more profits for the company). Sales promotion Charm’s trial to potential new clients and artist’s fans. By this way the clients will be able to be aware about charms features and specific benefits.

15. Part G- VALUE PROPOSITION With How Charming 2 high quality and innovative charms our clients will be able to promote themselves in a direct way with all their fans and customers. We promise to our customer to deliver a super attractive and innovative unisex fashion accessories: bracelet, necklace, keychain and beyond that will not scratch or break.

16. CONCLUSION Applying a promotional marketing campaign in terms of : ◉ Advertising ◉ Public Relations ◉ Sales promotions Howcharming2 will be able to improve its brand and product awareness. By this, the company will be able to reach a wider audience and increase its customers base.

17. THANKS! Any questions? www.howcharming2.com/