1. NOTE: To change the image on this slide, select the picture and delete it. Then click the Pictures icon in the placeholder to insert your own image. Academic Librarians and Personal Branding: Providing Meaningful Outreach Through Social Media April Hines University of Florida July 28, 2016

2. “They want to enhance your personal brand!” Personal branding is merely a way of selling yourself How do I want others to see me in my role as a librarian? What do I want to be known for? What is the best way to strategically communicate who we are and what we do to our patrons?

3. Are we focusing our energy in the right place?

4. As Gallup’s 2014 State of the American Consumer study found, “Social media sites are highly personal and conversational,” and people turn to social media to connect with other people, not to hear marketing messages from businesses or organizations. We want to hear from people over organizations Should we be shifting our social media focus to promoting our librarians just as much as we promote our libraries?

5. Is social media the ideal vehicle for personal branding? “If content is the fuel for your personal brand, social media is the engine.” - Jayson Demers, Founder and CEO AudienceBloom Social media can be a great platform for presenting ourselves and our value to others. A great window into who we are, what we do, and what makes us unique. Allows us to build meaningful relationships that go beyond merely pushing out information.

6. To be a fly on the wall…

7. I know it’s your job to be good at these things….

8. You think you know…

9. April, can you help me?

10. How do I want others to see me? “our librarian” Helpful & Dedicated – I’ve got your back Approachable Subject Expert Research Ninja Valuable Resource for Jschool Students, staff and faculty – “Work Smarter, Not Harder” UF Faculty Member Love what I do

11. “Our Librarian” Hi, April— Nice shot of you behind the anchor desk from your tour! Was wondering if you’d be willing to come by one of my grad classes again this semester…

12. One of us…

13. A huge help…

14. Come ask me stuff!

15. I’ve got your back…

16. #ilovemyjob

17. Research Ninja or Rockstar?

18. Valuable Resource

19. #research

20. Going viral…

21. Challenges Time consuming – requires content daily, sometimes several times a day. Content must be directed Just when you think you have it figured out… Can’t merely push out information – Engagement and relationship building takes creative energy. Each platform has it’s own personality…and set of rules.

22. Next Steps Librarians on Periscope? Snapchat? Facebook Live?

23. Identify new audiences & campaign messages Hashtag Campaigns? #letmelibrarianthatforyou #researchninja #librarianhivemind

24. Questions, Comments? April Hines Journalism and Mass Communications Librarian George A. Smathers Libraries aprhine@ufl.edu @UFCJCLibrarian