2. The Town of Hinton is committed to helping the non-profit sector thrive in our community. Let the Hinton Connects team help you get your house in order! We serve the non-profit sector by providing information and support.

3. Having a Web Presence
Wednesday, September 14, 2016

4. Social Media
Social media is an opportunity to tell your story, engage with supporters and get results.

5. Define Social Media’s Role in your Communications Strategy
Social Media should be integrated and aligned with strategic goals and target audiences
Actions and content should tie back to overall communications strategy

6. Determine What You Want to Accomplish
Social Media goals should be clear
Common communications goals:
Engaging community
Retaining donors
Acquiring donors
Generating brand awareness
Building thought leadership
Decide how you will measure success
Decide what metrics you will track to assess outcomes

7. Identify Your Target Audience
Develop audience personas
You can create multiple personas that represent supporters in different groups

8. Start With a Website A website is your home base
Other Social Media drives people back to your home base (website)
Building your own website
Wix
Go Daddy
WordPress

9. Choose the Right Networks
Study Social Media demographics of target audience to find out where they are active online
Focus efforts on those networks

10. Social Media Networks Community Futures West Yellowhead Ask the Social Media Expert Lunchtime Series
LinkedIn September 28
Facebook October 26
Twitter November 30
Instagram January 25
Snapchat February 22
YouTube March 29

11. Social Media Locally LinkedIn Facebook Twitter Instagram Snapchat
Best for recruiting and professional connections, lots of Hinton on it
Great for finding speakers, resources, etc.
Facebook
Largest user base, lot of Hinton on it
Many active groups and pages can work alongside
Twitter
Usually just for information blasts, instant updates
Currently not many users in Hinton, but use brings users
Instagram
Picture focused, great way to brag about what you’ve done
Plays well with Facebook
Snapchat
Great for reaching millennials and teens

12. Create a Content Strategy
Focus on storytelling that gets your message across
What to share
What has performed well
What types of content get your followers engaged
Types of content
Share a variety of posts across your networks – pictures, graphics, short videos, text
Posting frequency
Create a Social Media content calendar

13. Put Engagement First
Social Media is a place to capture people’s attention, connect with supports and build communities
Engagement should be a priority
Respond to questions, comments and posts
Look for relevant hashtags to find new conversations to join
Cultivate a personable brand voice that helps supporters feel connected

14. Empower Your Advocates & Cross-Promote Your Content
Social Media is a powerful way to raise awareness for your organization
Make it known how to connect
Show people the value of following you on Social Media
Educate people about the best ways to support your organization
Cross-promote your Social Media on other channels

15. Track & Measure Your Results
Track your efforts to ensure you are progressing toward your goals
Demonstrating results shows importance of investing time and resources into Social Media
Helps you adjust content strategy to focus on type of content that performs best

16. Conclusion Remember to listen
Create a habit of strategy and measurement
“It’s important to set reasonable expectations and know that Social Media is a long game. Like any good relationship, it’s all about communication over time.”

17. Thank You!