1. 1 The Challenge of Communication: How to Find the Suitable Key 1.Problem 2.One solution: Ned Herrmann: Whole-Brain-Model (similar to that: Herrmann Brain Dominance Instrument (HBDI) How it works Example 3.Experiences from Panel members 4.Discussion 5.Summary

2. 2 Why? The challenges of the forecaster (sender) are Direct contact (e.g., pilot briefing, advise by phone): to get as fast as possible a feeling which category fits best to the counterpart  motivation, understanding, acceptance Now direct contact (e.g., explanation of a warning situation in the internet): to use formulations/explanations that fits to as many as possible preferences of thinking One solution: HBDI HBDI: No relationship between cerebric and preferences of thinking/working Ned Herrmann developed a model of 120 questions in order to investigate the preferred styles of thinking or working. Based upon that the sender will get a better understanding of the receiver how he/she uses information and which working preferences exist. This will enable the sender to avoid misunderstandings or lack of interest.

3. 3 Herrmann Brain Dominance Instrument (HBDI) The four quadrants of preferences Self-controlled, structured, planing, organizing, administrative Logical, analytical Mathematics, techniques Problem solution - orientated Creative, constructive, integrating, holistic, conceptual Emotional, musical, spiritual, expressive, interpersonal A B C D

4. 4 Herrmann Brain Dominance Instrument (HBDI) Characteristic features for each quadrant Skills: ressources, quality/perfection, methods/rules, risk management, time management, control, Style: thoroughly, methodical, reliable, disciplined, predictable, detailled, man of action, method-orientated Can show up as: pedantic, boaring, dogmatic, self-conscious in routine Skills : numbers, efficiency, finaces, technic, history, performance, target agreement Style: rational, thoroughly, precise, logical Can show up as: cold, rigid, ruthless, calculating, „myoptic“, bordered because to be forced to explain or to prove Skills: Vision, new concepts, long range strategy, environment, competition, Style: investigative, imaginative, culture and development of companyadventurous, creative, experimental Can show up as: not focused, vague, impulsive, ignores deadlines, guessing, divigates Skills: Customer-orientated, communication, team player, work climate, recognition, training, personnel development Style: social, friendly, compassionate, emotional, human Can show up as: too sensitive, sentimental, non-professional A B C D

5. 5 Herrmann Brain Dominance Instrument (HBDI) Character and preferred working areas (profession) for each quadrant Character: in time, likes order, organiser, realizer, fixing of processes, making arrangements, Profession: insurance agent, administration (secretary, assistant, etc), accounter (book-keeper, etc), civil servant, safety (police man, etc) Character : Analytical, logical, critical, realistic, skill in finances, functions (of things), quantification, preferres numbers Profession: banker, tax accountant, geograph, cartograph, military, medicine (doctor), lawyer, technician, aviation (pilot, engineer), researcher Character: draws conclusions, impulsive, takes risks, departs from rules, likes surprises and games, curious, phantasy Profession: seller, advertiser, marketing, designer, writer, painter, musician, film (performer) Character: likes teaching, tender-hearted, helpful, sensible, talks a lot, expressive Profession: Journalist, trainer, staff executive, medicine (terapist, nurse), tourism (travel agent, concierge, translater), psychologist, social worker (educator), public relations A B C D

6. 6 Herrmann Brain Dominance Instrument (HBDI) Examples of questions before „sending“ - for each quadrant Which details do you consider? Do you consider rankings? Did you think about a suitable format? Is your plan structured and ordered? Do you tell the relevant facts? Do you use measures, quanties? Do you consider essential analyses? Do you meet THE point? Do you give a general overview? Do you consider the future? Do you show a concept? Do you use pictures, colours, metaphors? Do you include emotional questions? Do you include experiences with that the listeners can identify? Do you use examples? Do you use a structure that is helpful for the listeners? A B C D

7. 7 Herrmann Brain Dominance Instrument (HBDI): Example More stress: Shift to quadrants (B, control) and (A, analytical) Less stress Circles (inner to outer): 1.Avoidance 2.Adjustment 3.Talent 4.Distinct talent