1. Accelerating m-commerce

2. 1.2 bn Consumer reach 54 Mobile operators 43 Markets 65 m Paying Subscribers € 232 m Revenues In 2015

3. Localisation Customer Acquisition Service Delivery Payment Subscription Management We Do:

4. Mobile Infotainment Stores/ Portals Services via Mobile Marketing Promotions Celebrity apps Chat Games Puzzles Sports News Finance Micro-insurance Education Health 2G App stores 4G App stores HTML5 Game Portals Video Portals Award winning marketing promotions We Offer:

5. Become the #1 m-commerce platform for digital goods for the next 3 billion consumers Vision

6. 10 Regional offices Rio De Janeiro I Sao Paulo I Lagos I Johannesburg I London I Milan I Athens I Bucharest I Dubai I Kuala Lumpur

7. Upástream ˌ əp ˈ strēm/ :not comparable in a direction against the flow of a current or stream; upriver

8. Those who swim Upstream rule the World

9. “Success should not be measured by the position someone has reached in life but the obstacles they overcome to get there”

10. 2001 Defining Realisation #1

11. Mobiles are NOT just phones Listeners and viewers can communicate with their favourite stations via mobile

12. “ Enable media companies to revolutionize how they communicate & connect with their audience”

13. Trusted by: 100 Radio 30 TV …and we did it

14. 2002 Defining Realisation #2

15. Mobiles will revolutionize marketing Brands can run most of their promotions via mobile better

16. “ Empowering companies to activate their customers like never before”

17. >50 Brands …and we did it Trusted by:

18. 2004 Defining Realisation #3

19. Mobile messaging is the ultimate recruitment & reactivation tool Mobile operators are the perfect client

20. “ Enable Mobile Operators to monetise their subscribers’ base”

21. …and we did it

22. 2008 Defining Realisation #4

23. Emerging Markets Competition in Europe is growing fast Our offering is scalable and productized

24. “ Become the leading subscriptions platform for mobile operators in emerging markets ” 2008 VISION

25. …and we did it

26. 2014 Defining Realisation #5

27. The world is not flat Global digital brands are not moving fast enough in EM’s. Payment, acquisition and delivery stand in the way Opportunity to solve these problems and become the leading acceleration m- commerce platform for the next 3b consumers

28. Becoming global and staying relevant Laser focus –what problem are you solving and for who? Build for scale -productized offering & process driven Local presence –a matrix organisation Regular re-invention –we did it every 4 years across everything Momentum and control –aim high but don’t lose attention to detail and accountability

29. The Defining Realisation All that really matters is the team

30. A few good men and women With honor, integrity and unbreakable bonds Setting impossible goals Determined to make it, no matter what Unstoppable Making History

32. Accelerating m-commerce