1. POLYTECHNIC UNIVERSITY OF THE PHILIPPINES BACHELOR OF SCIENCE IN CIVIL ENGINEERING MAJOR IN TRANSPORTATION ENGINEERING JOHN IVAN P. GUEVARRA

2. INTRODUCTION Jeepney as an innovative work of Filipino originally made from US military Jeeps left over from World War II Jeepney : The Undisputed King of the Road has the highest mode share of 55% has 6,952,000 person trips and 938,000vehicle trips (MMUTIS Final Report 1999) has a total registered number of 534,262 in NCR (DOTC-LTO data 2000)

3. Jeepney: The “Masa” transport Intermediate size and capacity compatible to most Metro Manila road network Ability to provide a door to door service at practically anytime at anyplace Very affordable Fare Jeepney: A source of traffic congestion and accidents Huge number of Jeepney plying through the city streets drop anywhere on the middle of the road to load and unload accidents due to driving misconduct

5. Pasig River Ferry : A revival from the past Magsaysay lines operation during the year 1990-1991 Starcraft Ferry operation during the year 1996-1997 Present day Pasig River Ferry Service inaugurated last February 12, 2007 the longest serving ferry in Pasig river (28 km) Has 14 stations from Plaza Mexico in Intramuros, Manila to Brgy. Kalawaan Sur, Pasig City

6. Pasig River Ferry Service: A comfortable and affordable mode of transport Air-conditioned boats and stations have a maximum seating capacity of 150 people equipped with video and audio system onboard contains separate comfort room for male and female provides discount for student passenger Pasig River Ferry Service : An escape from traffic congestion Links are less exposed to delays provides an on-time departure and arrival

8. OBJECTIVES To determine the Attitude of Jeepney Users to Jeepney Level of Service To determine operational problems encountered by Jeepney mode users To determine the preferences of Jeepney Users in case of switching to Pasig River Ferry To determine and explain factors that influence jeepney user’s mode switching decision to switch to Pasig River ferry. To generate a model that will represent the mode switching decision of jeepney mode users upon the introduction of Pasig River ferry

9. Review of Related Literature and Studies Household survey by Questionnaire checklist Survey result analysis -percentage -frequency Disaggregate Modelling - non linear estimation using STATISTICA Attitude on Jeepney Level of Service Operational Problems of Jeepney Transport Jeepney Riders’ Service Preferences Factors of mode switching behaviour Mode switching model Feedback INPUTPROCESSOUTPUT CONCEPTUAL FRAMEWORK

10. Mode Switching Behavior (Switch to Pasig River Ferry?) Yes or No Mode Preference in terms of quality of service Pasig River Ferry Characteristics Demographic and Socioeconomic Attributes Trip Attributes Individual Jeepney rider Jeepney service attributes

11. USEFULL PROPERTIES OF DISAGGREGATE MODELING (SPEARS 1979) Disaggregate models are based on theories of individual behaviour These models are probabilistic The explanatory variables included in the model can have explicitly estimated variables Given option is a function of their socio-economic characteristics and the relative attractiveness of the option There are alternatives or option available to the decision-maker Each option has distinctive attributes wherein cost and benefits can be measured

12. THE STUDY AREA The chosen study area is Brgy. San Joaquin, Pasig City CRITERIA FOR CHOOSING A STUDY AREA Must be a residential area Must have Jeepney Operation nearby A Pasig River Ferry Station must be near the area

13. THE STUDY AREA BRGY. SAN JOAQUIN PASIG CITY SAN JOAQUIN FERRY STATION JEEPNEY OPERATION

14. A 1 KM Radius was designated to cover the area that will be surveyed

15. THE POPULATION AND THE RESPONDENTS The population for this study are the residents of Brgy. San Joaquin, Pasig City has a total household population of 12,498 (2007 NSO data) Has a total household of 2518 (2007 NSO data)

16. Sloven’s formula was used to get the total number of respondents and household to be surveyed Sloven’s formula : SS = N 1 + (Ne) Where: N = Total Population e = marginal error = 5%

17. Number of Household NH NH = 2518 1 + ( 2518 x.05 ) NH = 345

18. RESULTS: A total of 387 respondents will be use for the study A total of 345 household will be surveyed 1-2 household members will be surveyed in each household only employee or student in the household will be surveyed

19. INSTRUMENTATION Questionnaire checklist Survey QUESTIONNAIRE DESIGN The questionnaire that will be use in the study will be design to consist of Three (3) parts such as: 1. Demographic and Socioeconomic characteristics 2.Travel characteristics 3. Perception and Stated Preference

20. PHASE 1 (2 nd Week of June- last week of July 2008) Conceptualization of Research Title Gathering of Related Literature and Studies Construction of Chapter 1 “ Introduction” PHASE 2 (1 st – 2 nd Week of August 2008) Construction of Chapter 2 “Review of Related Literature” PHASE 3 (2 nd Week of August – 2 nd Week of September 2008 ) Construction of Chapter 3 “Research Methodology”

21. PHASE 4 (2 nd – last Week of September ) Finalization of Chapter 1-3 Presentation of Final Chapter 1-3 PHASE 5 (1st – 3 rd Week of October) Construction of Initial Survey Questionnaire Validation of Survey Questionnaire Construction of Final Survey Questionnaire PHASE 6 (3 rd week of November – 3 rd week of December) Distribution of Survey Questionnaire

22. PHASE 7 (4 th week of December 2008 – 2 nd Week of January 2009) Survey Result analysis and interpretation of data PHASE 8 (2 nd of January 2009 - 1st week of February 2009) Construction of Chapter 4 “Data Analysis and Presentation” Construction of Chapter 5 “Conclusion and Recommendation” PHASE 9 (2 nd Week of February ) Presentation of Chapter 1-5