1. TV REVIEW On-air period: November 3 rd - December 20 th, 2015. 4,920 spots aired (2 x 30” TVCs - Constructor & Student). Average of 102 spots/day. 16 channels in mix (Digi 24, Digi Sport 1&2 free exposure). 1,236 TRPs (20-44y.o. Urban, MHE). 82.4% coverage on TA (3.1 mil. people). 64.8% effective reach 4+. 52% Prime Time Share. 53.4% of insertions in premium positions (first, second, penultimate and last in advertising break).

2. TV Channel Mix 1,236 TRPs €206,000 (including cinema tax 4%, agency fee, shipping, no VAT)

3. 15 - the average frequency individuals in our target audience saw our ads (OTS) Share of Inserts: 63% Constructor / 37% Student (with higher share on Acasa TV and musical channels). Kanal D & ProTV, most expensive channels, drove highest reach on TA.