1. Robert Jones rajones2004@hotmail.com http://cambridgemba.wordpress.comhttp://cambridgemba.wordpress.com/strategic-leadership-2015/ @talhandaq © Robert Jones 2015 Strategic Leadership

2. When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed. http://www.chathamhouse.org/about/chatham-house-rule Chatham House Rule

3. Our starting point today: What is strategy? Discuss (briefly) and we will define

4. Definition of Strategy Strategy is the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations. Johnson & Scholes (2005)

5. Your own experience of making “strategic” decisions

6. Strategic Decisions are Likely to : Be complex in nature Be made in situations of uncertainty Affect operational decisions Require an integrated approach (both inside and outside an organisation) Involve considerable change

7. Exhibit 2.1 The context of strategy – Layers of the business environment Johnson & Scholes (2005)

8. Exhibit 1.2 The vocabulary of strategy Johnson & Scholes (2005)

9. Exhibit 1.3 A model of the elements of strategic management Johnson & Scholes (2005)

10. Internal Business Environment 1 Evaluate a wide range of approaches and models In the evaluation of the internal business environment Strategic Leadership session 1

11. Internals - the basics Input / process / output What are you delivering (outcome)? The Value Chain

12. γνῶθι σεαυτόν gnōthi seauton

13. The Value Chain Source: M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Used with permission of The Free Press, a division of Simon & Schuster, Inc. © 1985, 1988 by Michael E. Porter. All rights reserved. Exhibit 3.6 Johnson & Scholes (2005)

14. Strategic Capabilities and Competitive Advantage Exhibit 3.1 Johnson & Scholes (2005)

15. physical, financial, human and intellectual resources Competence http://etc.usf.edu/clipart/13100/13110/bundlesticks_13110_lg.gif Competence

17. http://www.youtube.com/watch?v=hpUm_UQgid0

18. The Value Chain applied to Zara Source: M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Used with permission of The Free Press, a division of Simon & Schuster, Inc. © 1985, 1988 by Michael E. Porter. All rights reserved. Exhibit 3.6 A competence Johnson and Scholes (2005), Exploring Corporate Strategy © R Jones 2010, based on:-

19. Zara (Inditex s.a.) core competence is: “fast fashion” All of its competences are pulled together through the entire value chain to guarantee speed of new fashions to market – 3 weeks from magazine article to sale in your local store. Most companies have no core competence

20. Zara: IT for Fast Fashion by Andrew McAfee, Anders Sjoman, Vincent Dessain 23 pages. Publication date: Jun 25, 2004. ZARA by David J. Arnold 26 pages. Publication date: Mar 12, 2003. Zara: Managing Stores for Fast Fashion by Zeynep Ton, Elena Corsi, Vincent Dessain 19 pages. Publication date: Nov 23, 2009. Zara's Secret for Fast Fashion 2/21/2005 Spanish retailer Zara has hit on a formula for supply chain success that works. By defying conventional wisdom, Zara can design and distribute a garment to market in just fifteen days. From Harvard Business Review. by Kasra Ferdows, Michael A. Lewis and Jose A.D. Machuca

21. Some businesses achieve extraordinary profits compared with others in the same industry How?

26. Sources of Cost Efficiency Exhibit 3.3 Johnson and Scholes (2005), Exploring Corporate Strategy

27. http://www.youtube.com/watch?v=oJCuYNvrE8g

28. Ryanair’s Value Chain Source: M.E. Porter, Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, 1985. Used with permission of The Free Press, a division of Simon & Schuster, Inc. © 1985, 1988 by Michael E. Porter. All rights reserved. Exhibit 3.6 Competence = cost control low price © R Jones 2010, based on:-

29. Experience Curve Exhibit 3.4 Johnson and Scholes (2005), Exploring Corporate Strategy

30. Internal Business Environment 1 Recap main points Q&A