1. SWOT Analysis Internal/Organizational Strengths Weaknesses External/Market Opportunities Threats To plan effectively, organizations need to fully understand the dynamics of their internal and external environment and respond accordingly:

2. SWOT Analysis The Organization The Environment WEAKNESSES STRENGTHS THREATS OPPORTUNITIES

3. SWOT Analysis: What Next? Turn your understanding internal and external dynamics into an actionable strategy: Leverages Strengths Manages Weaknesses Takes advantage of market opportunities Is responsive to market threats