2. WITSA’s 17th World Congress on Information Technology 2010 The Road to Amsterdam

3. WITSA’s 17 th WCIT 2010 Hosts Hosted by: Co-hosts:

4. Organizational framework Organization has been set up: WCIT 2010 Preparatory Foundation (8 CEO’s large IT companies) WCIT 2010 Foundation (CEO/COO ICT~Office) WCIT 2010 BV (ltd) (professional organizing agency)

5. WITSA’s 17 th WCIT 2010 Theme Theme as in the bidbook: Challenges of Change The focus will be on successful and promising applications: ICT as Innovation Axis

6. Issues on the agenda of WCIT 2010 Track formula: Cooperation between ICT-companies, sector companies, government and academia Program development as well as financial participation Equal kind of participation ICT sponsors Track leader from non-ICT company Showcase pavilion per track

7. Selected tracks on the agenda of WITSA’s 17 th WCIT 2010 Education Healthcare & Fitness Water Flowers & Food Transport & Mobility Safety Finance Construction Creative Industry & Gaming Energy

8. WITSA’s 17 th WCIT 2010 Framework Grand opening in attendance of HRH the Prince of Orange Plenary sessions with top-level key-note speakers (Thursday and Friday afternoon) Parallel track program with break-out sessions, panel discussions and debates WCIT 2010 Village with track pavilions, country pavilions and sponsor hospitality facilities Closing ceremony, signing of the Declaration of Amsterdam

9. WITSA’s 17 th WCIT 2010 Characteristics Delegates mainly on invitation by the hosts, organizing committee, sponsors and country delegations plus WITSA members Delegate target: 1500-2000 (executive level) No trade show ‘Green and sustainable’ Extra focus on country delegations and trade missions

10. Delegate target 2000 - 2500 Obtaining global reach Business 70% Government and Public Policy 20% Academia 10% Africa 4% APAC 15% Netherlands 20% US/ Canada 16% Europe 40% South-America 5%

11. WCIT 2010 Village Themed pavilions

12. WCIT 2010 Venue: RAI Convention Center Amsterdam Auditorium (1750 seats) Forum (750 seats) 10 meeting rooms > 200 seats 2 Halls (4000 m2) and additional 2000 m2 space for WCIT Village and Gala Dinner

13. RAI Convention Center

14. Commercial Affairs 8 M euro target Sponsoring ICT-companies Sponsoring sector-companies Dutch government European Commission Country participation Media partnerships Delegate tickets

15. Commercial Affairs Pinnacle partnership: 1 M, includes 8 track partnerships Diamond partnership: 500 K, includes 4 track partnerships Platinum partnership: 250 K, includes 2 track partnerships Gold partnership: 125 K, includes 1 track partnership User partnership: 75 K, includes 1 track partnership Country participation: 100 K, includes 1 track partnership and boot-space for country pavilion

16. Next steps: Undersign first sponsorships Elaborate program and tracks (including global renown key note speakers) Grand media kick off in spring 2009 Cooperation with interested WITSA members for trade missions and country pavilions Witsa BOD in the Netherlands week 25-29 May (tbc)

17. ... See you in Amsterdam!