1. Indoor Summary

3. Aviva International Match Sell out audience 2 million BBC viewers Aviva World Trials and UK Championships Sell Out Audience Team selection for Doha Aviva Indoor Grand Prix IAAF Number 1 indoor event Record attendance over 7000 spectators 1.9 million tv viewers

4. Outdoor Summary

6. Major Events Summary Successful integration of Diamond League Events Implementation of event personalities Innovative approaches to marketing and event presentation Xtreme High Jump Schools Tour Street Pole Vault Diversity Diamond Treasure Hunt Jamaica Day

7. Trends - Sales v Revenue v Spend 2007-2010 55% increase in ticket sales from 2007-2010

8. 2010 Ticket sales 2010 TICKET SALES (Indoors & Outdoors) TOTAL SALEABLE SOLDCOMPS MAX CAPACITY CAPACITY ACHIEVED 59,65447,760 (80%)11,33970,90958,324 (82%) Increased total number of tickets sold in 2009 by +257 Increased saleable target from 2009 by +1,517 Reduced comp ticket totals from 2009 by - 1905 Increased total number of tickets sold in 2009 by +257 Increased saleable target from 2009 by +1,517 Reduced comp ticket totals from 2009 by - 1905

9. Media Coverage Evaluation 2010 Reach of 1.45 billion (based on OTS) AEV: over £7m / PR Value: £21m 24% included ticket message (Target = 40%) Indoor 2010Outdoor 2010Total 2010 Reach311,801,9891,139,805,9421,451,607,931 AEV Value£1,655,612£5,351,135£7,006,747 PR Value£4,966,836£16,053,405£21,020,241

10. TV Audience