1. Fair Trade Coffee Calgary Professional Chapter TransAlta Dec. 11, 2008

2. EWB Fair Trade Coffee Workshop Outline Coffee Facts What is Fair Trade? Certification Process Case Study Fair Trade Products Fair Trade Coffee in our Workplaces Questions

3. EWB Fair Trade Coffee Workshop Coffee Facts Coffee beans are seeds of the coffee cherry tree Primary species of coffee bean: –Coffea Arabica –Coffea Robusta Grown in over 70 countries

4. EWB Fair Trade Coffee Workshop Coffee Facts “Before you’ve finished your breakfast this morning you’ll have relied on half the world” - Martin Luther King

5. EWB Fair Trade Coffee Workshop Coffee Facts 2 nd most traded commodity in the world Top 10 coffee producing countries: 1.Brazil 2.Vietnam 3.Colombia 4.Indonesia 5.Ethiopia 6-10. India, Peru, Mexico, Guatemala, Honduras (International Coffee Organization)

6. EWB Fair Trade Coffee Workshop Coffee in Canada We consume more than 15 billion cups / year 18% of total beverage consumption Consumer Awareness: –37% organic –11% Fair Trade

7. What is Fair Trade? “Everyone who works has the right to just and favorable remuneration ensuring for himself and his family an existence worthy of human dignity…” - Universal Declaration of Human Rights (art 23-3)

8. What is Fair Trade? World Coffee Prices – 1989-2008

9. EWB Fair Trade Coffee Workshop Local Farmers Transporter Exporter Broker Importer Roaster Distributor Retailer What is Fair Trade? Traditional market commodity chain Farmers sell to exporters at a low price Middlemen = $$$$ Farmer = $

10. EWB Fair Trade Coffee Workshop What is Fair Trade? Fair Trade commodity chain Coffee is bought directly from cooperative Result = Less money to middlemen, more money to farmers Local Farmers Cooperative Importer Roaster Retailer

11. EWB Fair Trade Coffee Workshop What is Fair Trade? Coffee is purchased directly from democratic cooperatives at a fair price Fair trade ensures: –Fair compensation for products and labor –Investment in community –Sustainable practices Fair Trade coffee price: $1.25 /lb (U.S.)

12. EWB Fair Trade Coffee Workshop What is Fair Trade? Fair Trade Premium: –Money in addition to agreed price for product –Set by FLO, not the buyer $0.10/lb in addition to Fair Trade price –For the cooperative To improve business, community and environment

13. EWB Fair Trade Coffee Workshop Certification Process ProducersImportersLicensees (Processors)RetailersConsumers FLO International & FLO-CERT - Establishes and maintains standards - Grants certification, performs inspections, and monitors the supply chain - Assists producers in accessing markets Transfair Canada (Canadian Labelling Initiative) - Promotes Fairtrade products - Ensures products labelled in Canada as Fairtrade are certified by FLO-CERT

14. EWB Fair Trade Coffee Workshop Mzuzu Coffee Planters Cooperative Union (Mzuzu, Malawi) 5 cooperatives 1600 farmers 350 tonnes green beans 20 years as a parastatal –Bought by farmers in 1998 –Currently EU supported Case Study

15. EWB Fair Trade Coffee Workshop

16. Case Study EWB Fair Trade Coffee Workshop

17. Case Study

18. Focus on high quality coffee In process of becoming Fair Trade certified –FLO-CERT EWB’s role: –Establish M&E system –Capacity building EWB Fair Trade Coffee Workshop

19. The Cost of Fair Trade Non–Fair TradeFair Trade Starbucks: $1.95 Second Cup: $1.90Higher Ground: $1.95 Spice Café: $1.79The House: $1.70 Tim Horton’s: $1.40 Listed prices for a medium cup of brewed coffee at local Calgary coffee shops:

20. EWB Fair Trade Coffee Workshop Fair Trade Products Coffee Tea Cocoa Roses Sugar Bananas & Mangoes Rice, Quinoa Spices Wine Sports Balls Cotton Look for this Logo

21. EWB Fair Trade Coffee Workshop Fair Trade Coffee in our Workplaces Tangible action to reduce extreme global poverty !! Improve CSR Especially important for international companies Exemplify corporate sustainability initiatives Educational tool for employees Join progressive companies in Calgary who offer Fair Trade coffee: - City of Calgary- Associated Engineering -Earth Tech- CH2M Hill -AMEC Earth & Environmental- Shell Canada Limited Look for this Logo

22. Questions? “Life isn’t fair, but your coffee can be.” www.transfair.ca www.fairtrade.net