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4. 1950 Today Radio reaches 93% of all adults 18+ EACH WEEK! 222,921,000 People over 2 hours a day! Source: March 2014 RADAR® 120 National Radio Listening Report Mon- Sun 12A-12A persons 12+ Radio continues to be a “BIG Three”

5. Source: Gfk MRI, Spring 2013 survey. 1)Reinforcing the message to heavy consumers reached by the Internet campaigns 2) Expanding the total reach of the campaign by delivering lighter Internet users

6. Partnership with Ipsos/OTX after exposure to the radio campaign +51% Increase in Search +51% Increase in Search ….the Katz Radio Group has measured a lift in motivation for Brand Search over 51 client ads

7. Format Hometown Adult Contemporary Target Audience = Adults 25-54 Donny Perry 2pm–7pm Afternoons John Young Mornings 5am-10am Ron Brown Mornings/Middays 5am-2pm Jeff Dorian 2pm–7pm Afternoon Traffic

11. *Weekly Cume. PPM Arbitron

12. At Home 67,100 In the car, at work, or away from home 190,200

13. Over 200,000 weekly listeners, and most in the prime 25-54 consumer demographic!

14. Note: AM/FM Radio includes radio station streaming and HD Radio; Internet excludes email; Mobile internet includes internet usage via PC, mobile, tablet, and eReader Online campaigns are a SUPPLEMENT to Radio, not a SUBSTITUTE! Source: 2013.2 USA TouchPoints

15. 1 - Message Unique positioning with consistent core message, memorable audio identity (jingle or delivery) and compelling reason for listeners to act now, and do business now. 2 – Consistency and Time Regardless of business type, far more listeners will be entering the “action” or “buying” phase of consumer buying process over many weeks, months or years, than short period of time. 3 -Repetition Frequency builds awareness and familiarity, which dramatically improve results. Advertisers generate far better results when reaching customers from Awareness, to Interest, to Desire, to “Action” phase of consumer buying process.

16. Each time an announcement airs, it reaches mostly different listeners. A “consistent” campaign over longer periods of “time” will reach more new customers entering the buying process. Repetition (frequency) increases awareness, familiarity, and trust… and the likelihood listeners will remember and feel comfortable acting on message. See below for how many more listeners are reached with consistent schedule over time. Consistency Repetition Time Average persons (average each time it airs) One week Cume: 146,900 (different listeners in one week) 13 week Cume : 297,800 (total different listeners 13 weeks) Frequency 1.7 one week vs 5.5 13 weeks (number of times average listener hears commercial 13 weeks 1 week