1. Delivering A Lasting Impression The Power of Promotional Products #PromotionalProductsWork

2. The Facts: Promotional Products Drive Results Resources Sales Volume Consumer Behavior Buyer Insights

3. The Promotional Products Industry Buyer Insights Consumer Insights A Compelling Story

4. A PRODUCT often imprinted with a logo or message that’s used to promote a company’s products, services or BRAND Other names for promotional products: Advertising specialties Giveaways Premiums and incentives Corporate gifts Awards and prizes Commemoratives items or keepsakes Gift with purchase Even some items without a logo have a strong enough BRAND image to be considered a promotional product. Promotional Products Defined

5. $20 Billion 5-Years of Consecutive Growth The Industry

6. Great By Comparison Media201220132014GrowthRank Couponingn/a130.1122.5-5.8%15 Internet Advertising (17.0 LY)36.642.849.515.7%2 Broadcast TV (-3.8 LY)49.747.949.1 2.5% 6 Direct Mail (-0.9 LY)45.244.846.0 2.7% 5 Cable TV (approx same)24.426.127.9 6.8% 4 Promotional Products (7.2 LY)18.519.820.01.09%8 Experiential/Event Marketing (3.3 LY)11.720.119.3-3.8%14 Radio (0.0 LY)17.6 17.5-0.8%10 Newspapers (-8.6 LY)18.817.316.7-3.5%13 Point of Purchase (5.0 LY)1212.612.00%9 Consumer Magazines (1.1 LY)21.114.614.2-2.5%11 Mobile (phone) Advertising (110.0 LY)3.47.112.5 76.1% 1 Out-of-Home (Billboards) (4.2 LY)6.66.97.01.1%7 Business Magazines (-4.4 LY)7.476.8-2.9%12 Product Placement (Film, TV) (11.4 LY)4.25.26.014.7%3 Yellow Pagesn/a6.35.5-14.0%16 Total Spend277.2288432.55.46%

7. Everybody Wants ‘Em!

8. Experiential Engagement Sensory Medium Turn a tangible product with an ordinary message into a marketing experience that your audience can smell, taste, see, hear & touch

9. The Trends Wearables 30.62% Writing instruments 8.99% Drinkware 7.63% Bags 7.45% Computer products 5.94% Desk/Office/Business Accessories 4.15% Computer products and accessories

10. Programs 1.Brand Awareness 2.Business Gifts 3.Trade Shows 4.Employee Relations/Events 5.Dealer/Distributor Programs 6.New Customer Acquisition All between 14% - 7% The Trends

11. Top Buyers Education Financial Services Healthcare Technology Not for profit The Trends

12. Buyers rank promotional products highest when compared to other media 1.Ability to achieve long-term memorability at the cost of paying for a single exposure 2.Flexibility to match budget 3.Ability to bond audience to advertiser = repeat business 4.Audience friendly 5.Ability to generate traffic at stores, events trade shows etc. What Buyers Say…

13. 55% Had done business with the advertiser BEFORE receiving promo item 55% Had done business with the advertiser BEFORE receiving promo item 45% Had NOT done business with the advertiser BEFORE receiving promo item 45% Had NOT done business with the advertiser BEFORE receiving promo item 85% Have done business with the advertiser AFTER receiving promo item 85% Have done business with the advertiser AFTER receiving promo item 11% Have done business with the advertiser AFTER receiving promo item 11% Have done business with the advertiser AFTER receiving promo item of these of these Promotional products have a positive correlation with customer retention and acquisition Business Impact

14. 73% To Create Awareness 55% Thank Customers 46% Generate Traffic 44% Secure Referrals 43% Generate Leads What are they used for?

15. 70% for stand alone campaigns 60% use them in conjunction with other media What are they used for?

16. 78% say they are effective 88% recommend promotional products 85% do business with the advertiser 15-50% higher recall rate than other major media 14.7% contacted the advertiser after getting promotional product 3 times greater than print and TV Do buyers think they work?

17. They increased good will (56%) Increased brand recall (44%) Increased response rates (23%) Increased ROI (16%) Do they get results?

18. 73% recall receiving a promotional product in the last 12 months 88% recall the advertiser 62% recall the message What do the consumers think?

19. 59% had a more favorable impression of the advertiser after receiving a promotional item 22% Significantly More Favorable 37% Somewhat More Favorable 37% Neutral 1% Somewhat Less Favorable 0.4% Significantly Less Favorable Impact on Perception

20. 58% owned 1-5 24% owned 6-10 47% keep them for more than a year 91% keep them in their kitchen 74% keep them at work Do they keep them?

21. One in four walk around with a promotional product on or with themselves Where They’re Kept

22. 81% Useful 14% Attractive 12% Contact Reference – Targeted, tangible – Long-lasting – Form, function and sensory engagement Affect all 5 senses; including a sense of ownership What makes them keep them?

23. 53% use promotional products once a week or more often How often are they used?

24. 60% keep promotional products for up to two years Length of Use

25. 59% have a more favorable impression Compared to 33% after viewing a print ad Compared to 27% after watching a TV ad What do they think of the advertiser?

26. – 83% like receiving them – 48% want to receive them more often – The only advertising medium that makes people say “thank you” What do they think of promotional products?

27. Value vs. Price Price should only be the deciding factor after brand equity is considered Program design Effectiveness Delivery Product quality Product Safety

28. A Good Value Cost Per Impression 0.6 cents Better than TV, magazines, newspapers COST PER IMPRESSION IN THE U.S. Prime Time TV 1.8 cents Magazines 1.8 cents Newspapers 0.7 cents Promotional Products 0.6 cents SUPERIOR PASS-ALONG VALUE 66 percent of U.S. respondents give unwanted items to someone else.

29. Competitive Advantages Personalized – Highly Targeted! Tangible & Long-Lasting Easily Measured Impact Easily Distributed (Human Touch – Viral) High Perceived Value Complements Other Advertising Media

30. Partner For Success Ask The Experts Promotional Professionals are the best source for designing & implementing creative, successful campaigns. Go beyond a product – enlist a strategic brand partner – a Distributor Expert campaign integration & evaluation Advanced innovation, hot trends, new items, technologies & processes Exclusive access to thousands of products & production methods Product safety guidance & assurance

31. Differentiate Stand apart from the crowd by aspiring to deliver more than the basics.

32. Promotional Products Work! Thank You PromotionalProductsWork.org