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Ad Specialties Effective Promotions Presented by: Phil Werking.

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1 Ad Specialties Effective Promotions Presented by: Phil Werking

2 Ad Specialties Effective Promotions What is an Ad Specialty? >Also known as a promotional product, an ad specialty is any item that can be imprinted with a logo or slogan. >T-shirts, mugs, pens and key tags are popular examples, and just about anything can be imprinted. >Other unique examples include imprinted plant leaves, toasters, and VISA or music download cards.

3 Ad Specialties Effective Promotions What is an Ad Specialty? Ad specialties are relevant to any audience, and specialized categories can meet specific needs or initiatives, including: > Eco-friendly > USA made > Union made

4 Ad Specialties Effective Promotions That’s an Ad Specialty? Food Gifts The ad specialty industry offers a wide range of tasty choices and packaging options. Make your gifts unique with customization or promotional product insertion.

5 Ad Specialties Effective Promotions That’s an Ad Specialty? Recognition Awards Everything you need to recognize years of service, sales achievement, safety performance, retirement, etc. Recognition products include: > Trophies > Crystal > Sculptures > Plaques > Frames > Clocks > Watches > Pen sets

6 Ad Specialties Effective Promotions What can Ad Specialties Do? Customer Retention & Appreciation Increase Tradeshow Traffic Employee Recognition Promote New Products & Services Welcome New Employees Increase Safety Awareness Years of Service Increase Referrals Promote Fundraisers Cause Marketing Go Green Initiatives

7 Ad Specialties Effective Promotions The Ad Specialty Advantage >Make an impression >Stay top of mind >Long lasting effect >Higher perceived value and low Cost Per Impression (CPI)

8 Ad Specialties Effective Promotions > 42% of end-users have a MORE favorable impression of an advertiser after receiving the item. > 62% have done business with the advertiser AFTER RECEIVING the item. Make an Impression Source: A 2008 study by the Advertising Specialties Institute

9 Ad Specialties Effective Promotions << In one study only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper in the previous week. Stay Top of Mind Source: A 2004 study by the L.J. Market Research On average, 84% of end-users remember the brands on the items they’ve received.

10 Ad Specialties Effective Promotions > 81% of promotional products were kept because they were considered useful. > The typical promotional product is kept for 7 months. Long Lasting Effect Source: A 2008 study by the Advertising Specialties Institute

11 Ad Specialties Effective Promotions Advertising specialties deliver a better cost-per- impression than nearly all other media. Lower Cost-Per-Impression Source: A 2008 study by the Advertising Specialties Institute

12 Ad Specialties Effective Promotions Ad Specialties – Proven & Effective >Generate goodwill >Increase referrals and leads >Improve marketing return on investment (ROI) >Complements other advertising media

13 Ad Specialties Effective Promotions Generate Goodwill A day spa, looking to increase repeat business, gave the body care set to new clients on their first visit. The sets helped to provide their clients with a taste of the spa experience at home and increased repeat business by 35%.

14 Ad Specialties Effective Promotions Increase Referrals & Leads Accompanying a request for referrals, an offer of an ad specialty or an ad specialty incentive & sweepstakes drew as many as 500% more referrals than an appeal letter alone. Source: 2005 Study by Louisiana State University and Glenrich Business Studies

15 Ad Specialties Effective Promotions Example: Tradeshows Including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth. Improve Return on Investment Source: A 2003 study by the Georgia Southern University

16 Ad Specialties Effective Promotions Complement Other Media Example: Direct Mail An ad specialty in a mail promotion increases the response rate by 50%. As an incentive to respond, they generate four times as many responses as a sales letter alone. Source: Sliver Marketing Group, 1992

17 Ad Specialties Effective Promotions Ad Specialties Summary Ad Specialties are items imprinted with a logo or slogan that : > Make a long lasting impression > Are more cost effective than traditional media > Generate goodwill > Improve return on investment

18 Ad Specialties Effective Promotions As your promotional consultant, I am your: > Idea generator > Marketing partner > Brand specialist I am here to help you improve your Marketing return on investment with ad specialties. Please contact me at or me at Your Promotional Consultant


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