1. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Search, Serendipity & the Researcher Experience Lettie Y Conrad NASIG 2016

2. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Lettie Y Conrad Executive Program Manager, Discovery & Access At SAGE, we take seriously our obligation to ensure readers get to the SAGE content they need as smoothly and effectively as possible wherever their starting point and regardless of their device.

3. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Credit: Wikipedia, railroad switch

4. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne SAGE White Papers Lettie Conrad & Alan Maloney http://bit.ly/23Z99d4

5. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Expecting the Unexpected What do users need beyond search? How are those needs and expectations formed? Does demography or context impact these expectations? How are publishers servicing those indirect discovery needs? What happens when users aren’t sure what they’re looking for?

6. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Research Methods UX researchSurveyInterviews Undergraduate Students  Masters/PhD Students  Faculty  Content & Tech Providers 

7. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Defining terms Types of search Known-item searching Exploratory searching Re-finding Don’t know what you need to know SERENDIPITY!

8. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne What is serendipity? 1.the finding of unexpected information (relevant to the goal or not) while engaged in any information activity 2.the making of an intellectual leap of understanding with that information to arrive at an insight. Andre, P., Teevan, J., Dumais, S. T., ‘Discovery Is Never by Chance: Designing for (Un)Serendipity’, C&C ‘09, October 26-30, 2009, Berkeley, California, USA

9. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Why does serendipity matter? Students and researchers re-frame their information need as they go Some useful information discoveries are unintentional People like serendipity: it delights users Designing for serendipity may be the holy grail of the search experience. Russell-Rose, T., Tate, T. (2013). Designing the Search Experience: The Information Architecture of Discovery. Waltham, MA: Morgan Kaufmann.

10. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Beyond search Email alerts Following citations Human recommendations Machine recommendations / relatedness

11. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Recommendations as discovery 90% faculty 78% students Online recommendations are about as useful than those I receive from peers

12. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Context is key! How important are the following factors when evaluating recommended content? Related to my field of study Can access the full text Recognize / trust the provider

13. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne

15. Content types – students 1.Journals 2.Books 3.Case studies 4.Multimedia

16. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Content types – faculty 1.Journals 2.Books 3.Stats / datasets 4.Conference reports

17. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Industry research

18. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne The popular-personal continuum Popular Personal Big dataSmall data Network-driven Content-driven mass market retail entertainment scholarly research

19. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne (Our) principles for serendipitous discovery Academic research is personal Content-focused, not behaviour-focused Point of serendipitous discovery is the current, specific information need Serendipity should be unexpected

20. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne Wow

21. Los Angeles | London | New Delhi | Singapore | Washington DC | Melbourne

22. Thank you! Lettie Y Conrad Lettie.Conrad@ sagepub.com SAGE White Papers http://bit.ly/23Z99d4