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Los Angeles | London | New Delhi Singapore | Washington DC Cracking the discovery code? A Scholarly Publisher Perspective Martha Sedgwick Executive Director.

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Presentation on theme: "Los Angeles | London | New Delhi Singapore | Washington DC Cracking the discovery code? A Scholarly Publisher Perspective Martha Sedgwick Executive Director."— Presentation transcript:

1 Los Angeles | London | New Delhi Singapore | Washington DC Cracking the discovery code? A Scholarly Publisher Perspective Martha Sedgwick Executive Director of Product Innovation, SAGE

2 Los Angeles | London | New Delhi Singapore | Washington DC

3 Los Angeles | London | New Delhi Singapore | Washington DC

4 Los Angeles | London | New Delhi Singapore | Washington DC

5 Los Angeles | London | New Delhi Singapore | Washington DC Understanding discovery  Open web search  Library search  Academic / A&I search  Within SAGE’s universe  Open web search  Library search  Academic / A&I search  Within SAGE’s universe

6 Los Angeles | London | New Delhi Singapore | Washington DC SAGE Knowledge Case Study Bounce ratePages / visitVisit length Open web85%10:40 Library29%44:88 Academic26%63:02

7 Los Angeles | London | New Delhi Singapore | Washington DC 1. Open Web Search

8 Los Angeles | London | New Delhi Singapore | Washington DC Open Web Search

9 Los Angeles | London | New Delhi Singapore | Washington DC Open Web Search: what we are doing ●Regular audits to monitor search engine optimisation ●Product dashboards with SEO metrics ●Development roadmaps with SEO goals ●SEO standards compliance - structured mark-up & semantic enrichment ●Strong relations w. search engines ●Internal SEO analyst

10 Los Angeles | London | New Delhi Singapore | Washington DC 2. Library search – what we know ●Discovery Services ●Catalogues ●A-Z Lists ●Research Guides

11 Los Angeles | London | New Delhi Singapore | Washington DC Library discovery – what we are doing ●Dedicated Library Discoverability Analyst ●Regular feeds to vendor systems with full text & metadata & KBART lists to knowledge bases ●Standards work – ODI NISO working group, KBART, PIE-J and industry collaborations ●Strong relations with discovery vendors ●Focus on metadata improvements ●Widgets & LibGuides ●Discovery checklist for customers and discovery evaluations for low-use institutions

12 Los Angeles | London | New Delhi Singapore | Washington DC Cross-sector research

13 Los Angeles | London | New Delhi Singapore | Washington DC 3. Academic / A&I search ●“Power” users ●Use case: deep research, building expertise ●Standards compliance & leadership inc. encouraging A&I services to cover relevant titles ●Google Scholar relations ●Development roadmaps with targeted goals ●Product dashboards with targeted metrics

14 Los Angeles | London | New Delhi Singapore | Washington DC 4. Integrated SAGE product offering ●Cross-product interlinking driven by semantic analysis ●Faceted search through controlled vocabulary tags ●Editorial influence in search results for some products

15 Los Angeles | London | New Delhi Singapore | Washington DC ●Social sciences discipline collections ( hours at launch) Q Launches: Education, Media & Communication, Counselling & Psychotherapy Q Launches: Business & Management, Psychology, Criminology & Criminal Justice A Case Study: Bringing teaching, learning, and research to life The majority of video in each collection is exclusive, and includes high definition video newly produced by SAGE, with coverage of contemporary issues. Some of the key features and functionality include: transcription; video clipping, embedding, and close captioning.

16 Los Angeles | London | New Delhi Singapore | Washington DC Core Video Discovery Use Cases Teaching Faculty ●Uses the same DVD he’s used every year ●Search YouTube for a clip ●Asks librarian for a video clip Student ●Search Google for information on a topic ●Search YouTube for a clip ●Access LMS (e.g. Moodle) for a clip Institution: UCLA Age: 58 Likes: Data, currency Dislikes: Seeing funding dwindle Institution: UIUC Age: 21 Likes: Feeling like an expert. Dislikes: The time research takes

17 Los Angeles | London | New Delhi Singapore | Washington DC Discovery Challenges ●Text-based content ●Standards & protocols ●Library discovery & cataloguing ●Multi-channel approach ●YouTube

18 Los Angeles | London | New Delhi Singapore | Washington DC Discovery Plans ●Abstract creation ●Extensive Metadata – 124 fields per video ●ISBNs & DOIs ●Knowledgebase (ERM) data ●MARC records ●Library discovery indexing ●Test: YouTube snippets to drive referrals

19 Los Angeles | London | New Delhi Singapore | Washington DC Some things we need to focus on…. ●Metadata – quality & compliance ●Standards – advocacy & adoption ●Transparency – cross-sector cooperation ●Partnerships – co-development

20 Los Angeles | London | New Delhi Singapore | Washington DC Thanks!


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