1. Romanian Cancer Patients’ Associations Federation Lung Cancer – National Awareness Campaign #respirăsănătate (#breathhealth) Romanian Cancer Patients’ Associations Federation Lung Cancer – National Awareness Campaign #respirăsănătate (#breathhealth) december 2014 – january 2015 13.07.20161

2. 2 On December 11 th, Romanian Cancer Patients’ Associations Federation and Romanian Cancer League started a national awareness campaign no lung cancer, under the hashtag of #BreathHealth (#respirasanatate).

3. 13.07.20163 We had a press conference where the main guest had his speech about a healthy life running “Running is better than smoking” was the message on his shirt, as you can see to the right

4. 13.07.20164 The campaign was also partner in a winter trail run nearby Bucharest. We gave to all 700 participants pedometers to count how many steps will be made against lung cancer.

5. 13.07.20165 The 700 de participants pushed back the lung cancer with 13.500.000 steps.

6. 13.07.20166 The campaign generated 168 de media and social presences, out of which: 7 in printed press – 850 000 impressions 5 737 549 58 in online media – 5 737 549 impressions 12 091 200 64 news on TV and radio– 12 091 200 impressions 38 de Facebook posts – 178 408 impressions 1 news agency Total Impressions: 18 857 157 Total Impressions: 18 857 157 (Romanian population is 22Mio inhabitants)

7. 13.07.20167 We also had free press coverage and links to out campaign due to the fact that Joe Cocker died of lung cancer exactly in that period of time. The entire campaign was sponsored by Roche and Pfizer