1. Brand GuideCollege of Dentistry October 2015 Christopher Bevel Director of Digital Marketing and Research Programs

2. College of Dentistry (COD) Logo Guide 2 Our visual identity uses either the full UIC word-mark (with or without UIC circle-mark) or college name with the UIC circle-mark. The logo offers flexible colors, sizes and vertical or horizontal orientations. Please follow these guidelines for COD logo use: Vertical or horizontal versions can be used as needed (vertical is preferred). Use the full COD word-mark alone, or COD + circle-mark. * Only use the abbreviated logo where space is extremely limited (i.e. small merchandise). Use only UIC approved colors for logos. Dentistry caduceus – should not be used as COD logo, but can be combined with logo, with approval from COD Marketing. Co-branding, Student Groups – only official groups may use UIC logos in conjunction with their own branding. Groups should seek approval from UIC Marketing. Logos, colors, and other UIC brand resources are available on the UIC Marketing site. For more information, please contact marketing@uic.eduUIC Marketing sitemarketing@uic.edu Old logo (replace this with new logos) Theinhardt Bold must be used as the typeface for logos. Colors include red, white, black/gray. Full COD word-markCOD + Circle-mark * Abbreviated COD + Circle-mark

3. College of Dentistry (COD) Department, Office, Center logos 3 Some departments and centers within COD have named logos. Different versions of these can be downloaded on the UIC Marketing site.UIC Marketing site

4. Additional Resources 4 UIC Brand Guidelines College of Dentistry Marketing For college specific questions, please contact: Christopher Bevel Director of Digital Marketing and Research Programs O: 312.996.7495 | C: 901.201.0210 cbevel@uic.edu UIC Marketing Logos, colors, and other UIC brand resources are available on the UIC Marketing site. For more information, please contact marketing@uic.eduUIC Marketing sitemarketing@uic.edu Download Logos UIC Fonts Stationary Powerpoint Templates Banner (signage) Guidelines