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Visual Design and White Papers. Review Contrast Repetition Alignment Proximity Dominant element Use color to your advantage Dollar rule Usability test.

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Presentation on theme: "Visual Design and White Papers. Review Contrast Repetition Alignment Proximity Dominant element Use color to your advantage Dollar rule Usability test."— Presentation transcript:

1 Visual Design and White Papers

2 Review Contrast Repetition Alignment Proximity Dominant element Use color to your advantage Dollar rule Usability test

3 Review Evaluating Pictorial Illustrations Readability and Legibility Rhetoric of Typography Supratextual Design

4 Review: Evaluating Pictorial Illustrations SyntacticSemanticPragmatic Unity Location Emphasis Text parallels

5 Review: Readability and Legibility Readable = serif an extended amount of text is easy to read (p. 43) Legible = sans serif A short burst of text is easily recognizable (p. 43) Line spacing = leading

6 Review: Rhetoric of Typography Case study Readers are aware of typeface/text matches and mismatches; that is, they are aware of the (in)appropriateness of a typeface for a particular text (p. 230) Typeface persona colors readers perceptions of text persona (p. 230)

7 Review: Supratextual Design Supra-textual conventions Textual Chapters, major new sections titles Spatial Page size and shape Graphic Color/texture

8 Vocus White Paper

9 Health Reform Call to Action

10

11 Afghanistan/Pakistan policy


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