1. 1 MO/LDE0003.PPT 2000-03-03 INTERNATIONAL CONGRESS ON STANDARDIZATION AND CERTIFICATION 10-11 May 2000, Buenos Aires, Argentina ISO’s STRATEGIC PLAN FOR THE BEGINNING OF THE MILLENNIUM by Dr. Lawrence D. Eicher, ISO Secretary-General

2. 2 MO/LDE0003.PPT 2000-03-03 1947: 1947:start-up of operations 1999: 1999:+12 500 International Standards 2000: 2000:135 member countries 2867 technical bodies 1493 ISO technical meeting in 1999 538 liaisons with international organizations International Organization for Standardization

3. 3 MO/LDE0003.PPT 2000-03-03 ISO and the millennium: the scenario globalization of the economy; faster product cycles; the increasing complexity for businesses introduced by the insistence on quality, safety and environmental aspects; the unprecedented impact of technology on society (e.g. E-business is redefining the concept of the market); the growing importance of services.

4. 4 MO/LDE0003.PPT 2000-03-03 The scenario (1) Globalization of the economy Cross-border trade increases need for International Standards that promote: compatibility interoperability reliability quality safety

5. 5 MO/LDE0003.PPT 2000-03-03 The scenario (2) Faster product cycles “The need for speed” in development of ISO standards The need for “performance standards” that remain relevant through many “product cycles” The need for “step-by-step standardization” as new technologies mature

6. 6 MO/LDE0003.PPT 2000-03-03 The scenario (3) Increasing complexity good quality and good price. Customers no longer content with just the product. They demand good quality and good price. good environmentalrecord Current trend: some customers also want good environmental record of manufacturer. good OH&S record Future trend? Will customers demand good OH&S record of manufacturer?

7. 7 MO/LDE0003.PPT 2000-03-03 The scenario (4) Impact of technology E-business abolishes distances. Even SME’s can have shop window to the world via home page on Internet

8. 8 MO/LDE0003.PPT 2000-03-03 The scenario (5) Growing importance of services Distinction between manufacturing and service sector diminishes. Service sector potential as new growth area for ISO standards.

9. 9 MO/LDE0003.PPT 2000-03-03 ISO and the millennium: the challenges Balance between strength of unity and richness of diverse inputs. Stronger links with market forces. Encourage participation of less advantaged stakeholders. Better communication with standards’ users and general public. Improved processes. New sources of funding.

10. 10 MO/LDE0003.PPT 2000-03-03 ISO’s strategy for 1999-2001 increase ISO’s market relevance; promote the ISO system and its standards; optimize the use of resources; stimulate new technical programmes; build infrastructure in developing countries.

11. 11 MO/LDE0003.PPT 2000-03-03 ISO strategy (1) Increasing market relevance The most important objective “Doing the right things” Concerns many lines of action Synergy with other objectives

12. 12 MO/LDE0003.PPT 2000-03-03 ISO strategy (2) Market relevance Sector differentiation Business plans SGM Forum (special interest in developing countries)

13. 13 MO/LDE0003.PPT 2000-03-03 ISO strategy (3) Synergy of objectives “New deliverables”: Promote ISO (broad product offering) Stimulate new technical programmes

14. 14 MO/LDE0003.PPT 2000-03-03 ISO strategy (4) Optimizing the use of resources Reengineering the standards’ development processes “Doing things well” Maximize use of ICT Virtual Organization ITSIG E-business model