1. European Hearing Instrument Manufacturers Association Le Meridien, Munich April 11, 2014

2. European Hearing Instrument Manufacturers Association  www.ehima.com www.ehima.com 2

3. European Hearing Instrument Manufacturers Association Hear-It We have a strong brand equity 15 years of non-commercial recognition 3 million unique users annually More than 250.000 individual hearing tests annually 6 languages Positive interaction with user organisations, EU and governments

4. European Hearing Instrument Manufacturers Association Hear-It in the future We focus this platform to funnel users towards aquiring hearing aids. Responsive design ready end April Funnel focus ready October 2014 (EUHA) New KPIs in place MDC recommendation: Add a hearing professional locator based on the lists of hearing professionals from EHIMA members

5. European Hearing Instrument Manufacturers Association

6.  MDC believes that EU is an important forum to influence to keep developing the hearing aid market  The main messages are: ◦ Good hearing helps the aging population to stay on the workforce ◦ Good hearing helps keeping the elderly population active and self supporting (healthy aging) ◦ Hearing aids are effective means to provide good hearing for people with hearing loss EU 6

7. European Hearing Instrument Manufacturers Association  In order to create attention we need to: ◦ Lobby to EU parliament members ◦ Generate data that supports our claims  EU programs are being prepares: ◦ 3rd Health Programme 2014 – 2020 is an opportunity for funding of a project  A project should be: ◦ a multi country effort to create EU wide validity ◦ organized as a multisite scientific effort with highly profiled scientists ◦ be created by a professional agency contracted by EHIMA Need for data 7

8. European Hearing Instrument Manufacturers Association  Expand the Eurotrak surveys to give true European coverage  Develop an application for funding a project under 3rd Health Programme 2014 – 2020 ◦ Involving primarily scientific institutions across Europe ◦ Some involvement from EHIMA members must be anticipated ◦ A professional agency should manage the project ◦ Budget for invetigation and application: € 75 k€ MDC recommends to: 8

9. European Hearing Instrument Manufacturers Association  Following our Hearing Awareness Week, MEP Heinz Becker has asked the Commission what they will do re: ◦ Adult hearing screening as part of medical check- ups ◦ Co-morbidities Integrated healthcare Active and Healthy Ageing The Commission has 6 weeks to answer 9

10. European Hearing Instrument Manufacturers Association  Joint press release with EFHOH, AEA & Hear-it ”Hearing care, a sound investment”  Was picked up by trade media  Two messages ◦ Introduce adult hearing screening ◦ Include hearing in general health checks, among others because of several co-morbidities ◦ WHO happy about our contribution 10

11. European Hearing Instrument Manufacturers Association Update

12. European Hearing Instrument Manufacturers Association  In order to create funding for adding more countries MDC suggested France, UK & Germany to contribute 50 % (22k€) of next phase  OK from France & UK  Germany: No!  MDC recommends CEO’s to instruct their local managers in Germany to procure the funding from the BVHI 900k€ budget 12

13. European Hearing Instrument Manufacturers Association Closely coordinated with EHIMA & Anovum Scheduled for Autumn 2014 13

14. European Hearing Instrument Manufacturers Association

15.  Joint Bluetooth SIG/EHIMA press release sent only to professional media + Bluetooth’s own mailing list  Short EHIMA-only press release sent around via German media agency Detering.  Picked up by 3 types of media:  Magazines and online sites for hearing impaired  Media with a technology focus  Health 15

16. European Hearing Instrument Manufacturers Association  English ◦ Read by 391 journalists ◦ Visibility index 55 (average is 50) ◦ Online articles: 128 French Read by 111 journalists Visibility index 35 Online articles: 1,336 16

17. European Hearing Instrument Manufacturers Association Spanish ◦ Read by 117 journalists ◦ Visibility index: 54 ◦ Online articles: 1,377 German Checked online by 4,769 people in 5 days Distributed also via Facebook and Twitter SH contacted by 3 journalists. More articles will follow 17

18. European Hearing Instrument Manufacturers Association  TC has urged MDC to initiate regular PR activities to support our project under BT SIG  Important that the project stays focused on Hearing aid needs and gets priority in the coming releases  Actions: ◦ Exploit all PR opportunities in each member company to promote BT project ◦ EHIMA board to contact board of BT to underline the importance of the project ◦ Urge IFHOH to send support statement to BT board Further promotion activities 18

19. European Hearing Instrument Manufacturers Association  Ora Buerkli, Phonak elected as new chairperson 19