1. LinkedIn for Beginners Iwan Griffiths MSc Business Careers Adviser Aston Business School

2. What this session aims to cover What is LinkedIn? Why develop a LinkedIn profile? Setting up a basic profile Joining groups

3. What is LinkedIn? World’s largest professional network with 175 million members http://learn.linkedin.com/what-is-linkedin/http://learn.linkedin.com/what-is-linkedin/ 2mins

4. Why join LinkedIn? To build professional networks To manage information that’s publicly available about you as a professional To find a job or be talent-spotted To create and collaborate on projects, gather data, share files and solve problems

5. Setting up your profile Standard registration procedure – go to https://www.linkedin.com/reg/join?trk=learnjoin https://www.linkedin.com/reg/join?trk=learnjoin Also see http://www.dummies.com/how-to/content/how-to-join- linkedin.htmlhttp://www.dummies.com/how-to/content/how-to-join- linkedin.html

6. Key components of your LinkedIn profile Photograph Professional Headline Summary and Specialities Experience Skills and Expertise Education Groups (in Additional Information) Connections

7. Using your photograph to project a professional, business-like image

8. Professional Headline http://learn.linkedin.com/profiles/basic-info/

9. Summary and specialities http://learn.linkedin.com/profile s/executive-summary/

10. Experience http://learn.linkedin. com/profiles/career- experience/

11. Skills and Expertise

12. Education http://learn.linkedin.com/profiles/education/

13. Groups (in Additional Information) http://learn.linkedin.com/groups/

14. Connections

15. Importing information from your CV http://help.linkedin.com/app/answers/detail/a_id/1815 Click the Import your resume link on the Edit Profile pageEdit Profile Move your cursor over Profile at the top of your home page and click Edit Profile. Click Import your resume on the right under "Complete your profile quickly". Click Browse to locate the resume document and then click Upload Resume. Review and edit the extracted information. Click Save Changes or "Go back to Edit My Profile" to cancel the import process and return to your profile.

16. Next steps in becoming LinkedIn 1.Create or review your profile 2.Start building your connections 3.Join relevant groups and following relevant companies 4.Come along to Using LinkedIn for Career Development session tomorrow at 12.30pm

17. Editing your profile Choice of photo Professional headline http://learn.linkedin.com/profiles/basic-info/ Compiling your Summary and Specialities http://learn.linkedin.com/profiles/executive-summary/ Adding information on your Education and Employment http://learn.linkedin.com/profiles/education/ http://learn.linkedin.com/profiles/career-experience/ Also seehttp://learn.linkedin.com/profiles/overview/ http://www.linkedin.com/in/samuelroutledge (sample student LinkedIn profile)http://learn.linkedin.com/profiles/overview/ http://www.linkedin.com/in/samuelroutledge

18. Other useful LinkedIn weblinks LinkedIn Learner Center http://learn.linkedin.com/http://learn.linkedin.com/ Linked Student and Graduate Guide http://learn.linkedin.com/students/step-1/ http://learn.linkedin.com/students/step-1/

19. Any questions? Iwan Griffiths i.griffiths@aston.ac.uk