1. 1 ICPI’s Vision, Mission, and Goal AREAS TAB 4d VISION ELEMENTS ○ Act as the voice of the industry ○ Promotes segmental pavement systems as the preferred choice for sustainable and environmentally friendly pavements in North America. MISSION The mission of the Interlocking Concrete Pavement Institute is to increase the awareness, acceptance and use of segmental concrete pavement systems in North America. GOAL AREAS A. ADVOCACY B. MEMBERSHIP AND BENEFITS C. MARKETING AND COMMUNICATIONS \D. TRADE SHOW E. GOVERNANCE AND MANAGEMENT F. EDUCATION AND PROFESSIONAL COMPETENCE G. TECHNICAL EXCELLENCE 1 © AMMR---ALL RIGHTS RESERVED 2012-WWW.AMMR.COM

2. 2 Goal Areas and Priority Objectives Goal Area A– GOVERNMNENT RELATIONS AND ADVOCACY Objective 1: Become the recognized voice in government at all levels representing the segmental pavement industry Objective 2: Increase awareness and storm water requirements with regulatory officials Objective 3: Use of waste and byproduct materials (support industry through increased use) Goal Area B– MEMBERSHIP AND BENEFITS Goal Area B– MEMBERSHIP AND BENEFITS Objective 1: Demonstrate the value of ICPI membership and programs to current and new potential members Objective 2: Grow membership and increase participation in ICPI activities Objective 3: Inspire, motivate and involve members Objective 4: Create a communications and technology plan

3. 3 Goal Areas and Priority Objectives, Cont’d Goal Area C– MARKETING AND COMMUNICATONS Objective 1: Brand ICPI as the authority on segmental paving systems Objective 2: Increase overall brand visibility to ALL user groups Objective 3: Position members to help gain market share over concrete and asphalt Objective 4: Increase visibility/credibility of certification program to end users Goal Area D– TRADE SHOW Objective 1: Maintain and increase profitability of HNA Objective 2: Broaden geographic participation – Attendees/Exhibitors Objective 3: Increase education and certification programs delivered at the show Goal Area E– GOVERNANCE AND MANAGEMENT Objective 1: Improve board and governance structure effectiveness Objective 2: Reduce board size to increase nimbleness, effectiveness and efficiency Objective 3: Maintain focus/concentrate on what we do well (focus on mission) Objective 4: Find new sources of nondues income Objective 5: Develop strategy and plan to reach our reserve goal Objective 6: Encourage leadership and succession committee to consider younger and diverse candidates candidates Objective 7: Review committee structure and terms

4. 4 Goal Areas and Priority Objectives, Cont’d Goal Area F– EDUCATION AND PROFESSIONAL COMPETENCE Objective 1: Engage FHWA/LTAP in permeable pavement education Objective 2: Conduct (or facilitate) sessions at 25 centers Objective 3: Educate Manufacturer/Contractor sales staff to sell Commercial applications Objective 4: Educate and promote paver installers, certified installers and project inspectors in ICP/PICP construction assemblies Objective 5: Prepare and promote best practices for commercial applications Objective 6: Investigate programs by outside organizations, e.g., civil engineers, etc. Objective 7: Promote segmental paving technologies in university curriculums Objective 8: Develop student design competition Goal Area G– TECHNICAL EXCELLENCE Objective 1: Define, develop and improve technical resources (Tools, Programs, Software) Objective 2: Promote advancement of technical knowledge that matters through research Objective 3: Maintain and promote a library of design tools and easily accessible content and information on line Objective 4: Investigate product quality compliance with product quality standards