Presentation on theme: "Marketing Principles CHAPTER 11 SECTION 2. Management decisions affect all employees. Communicating and motivating people are two of the most important."— Presentation transcript:
Marketing Principles CHAPTER 11 SECTION 2
Management decisions affect all employees. Communicating and motivating people are two of the most important management skills. Planning involves setting goals and determining how to reach them. Organizing includes establishing a time frame in which to achieve the goal, assigning employees to the project, and determining a method for approaching the work.
Controlling is the process of setting standards and evaluating performance. All three of the management functions involves making decisions. Decision making process: 1.Define the problem 2.Identify options available 3.Determine consequences of each option 4.Choose the best option 5.Take action 6.Evaluate the results
Good management planning is realistic, comprehensive, and flexible. Organizing is a coordinated effort to reach a company’s planning goals. It involves assigning responsibility, establishing working relationships, hiring staff to carry out the work, and directing the work of employees.
Controlling is the process of comparing a plan with actual performance. It involves three activities: setting standards, evaluating performance according to those standards, and solving problems in the evaluation. Mission statement – a description of the ultimate goals of a company.
When performance does not meet established standards managers must identify and solve the problem. The most effective management techniques are usually a matter of common sense. Directing others requires good communication skills.
A supervisor should give all the direction required for each job and encourage employees to ask questions if they are not clear. Be consistent – do not make exceptions unless there is good reason to do so. Set reasonable standards of performance and apply those standards to everyone. Treat employees fairly.
Be firm with employees when necessary. Set a good example in everything you do. Organize your work responsibilities and then decide which ones you can delegate to others. Management is responsible for promoting ethical behavior by example.
Two basic styles of management: 1.Authoritarian – makes all the decisions 2.Democratic – allows employees to take part in the decision-making Variations of the two basic styles of management: 1.Participatory – directions are given by the management but employees can complete a task without close supervision.
2. Teamwork – management allows employee teams to decide how best to complete a project. 3. Discussion management – managers meet frequently with employees about how tasks should be accomplished. 4. Delegating – managers assign tasks to employees who they believe can complete them. Motivating employees is a key skill for any manager. The more people feel appreciated the harder they will work.
Enthusiastic long-term employees are the key to success in most companies. Praise employees for their good ideas and successes. Encourage employees to be creative. Most companies have a HR department that handles recruitment, hiring, firing, training, and other employee matters.
State employment offices provide screening and testing of prospective applicants. Laws against discrimination govern employers and recruitment agencies. Federal laws prohibit employers from discriminating on the basis of race, color, religion, gender, national origin, age, sexual orientation, or disability.
The purpose of the interview is to determine whether an individual has the skills and abilities to perform well on the job. Many companies ask prospective employees to be tested for illegal drugs. Employee complaints or grievances should be taken just as seriously as customer complaints.
Preventive discipline focuses on managing employees in a way that prevents behavior that might require directly disciplining an employee. Corrective discipline is taken steps to correct improper behavior. Exit interview – allows the employee and manager to get feedback.