1. Nicole Chau Emily Dynarski

2. Economic Environment Key Industries o Automotive, Iron, Steel, Chemical, Electronics, Food & Beverage, Healthcare, ICT, Machinery & Equipment, Nanotechnology, Renewable Energies & Resources, etc GDP (2011) o $3.571 trillion U.S. GDP (per capita) o $38,400

3. Social Environment Population o 81,305,856 people (16th) o 0.97 males : 1 female o Age  0-14: 13.2%  15-64: 66.1%  65+: 20.7% Language o German ( > 95%) Religion o Protestant 34% o Roman Catholic 34% o Muslim 3.7% o Unaffiliated or other 28.3% Education o 4.5% of GDP o 99% literacy o 15- 24: 11%

4. Hofstedes Dimensions Power Distance Score 35 Highly decentralized Co-determination (1976) Expertise leadership

5. Hofstedes Dimensions Individualism Score 67 Parent-child Self-actualization Loyalty, duty & responsibility Learning from your mistakes

6. Hofstedes Dimensions Masculinity vs Femininity o Score 66 - Masculine o Performance o Schools o "Live in order to Work" o Self-esteem o Decisive & assertive managers o Status

7. Hofstedes Dimensions Uncertainty Avoidance Score 65 Deductive approaches o Thinking, Presenting, Planning Details

8. Hofstedes Dimensions Long Term Orientation Score 31 - Short Term Traditions Impatience Truth

9. Gesteland Dimensions Deal focus vs. Relationship focus Deal focused Knowing someone before is not necessary Get down to business immediately Contracts may be necessary

10. Gesteland Dimensions Formal vs. Informal Cultures Formal culture Titles and protocol are important Hierarchical structures in businesses Shake everyone's hand when meeting and before leaving Introduce yourself by your last name Everything is done "by the book"

11. Gesteland Dimensions Controlled (monochronic) vs. Fluid Time (polychronic) Monochronic time "Time is money" Outlines and agendas in meetings Meetings scheduled weeks in advance Showing up late without an explanation is considered rude and thoughtless

12. Gesteland Dimensions Expressive vs. Reserved Cultures Reserved Value order, privacy, and punctuality At first can seem very unfriendly Keep office doors closed Must knock before entering an office

13. Communication Style Direct and participative communication and meeting style One of the most direct in the world "be honest, even if it hurts" -Germany's Chancellor, Angela Merkel

14. Real World Experience Business Etiquette https://www.youtube.com/watch?v=2WS-Ke0hOX8 o Meetings o Trainings o Presentations

15. Thank you! Questions?

16. Bibliography https://www.cia.gov/library/publications/the-world-factbook/geos/gm.html http://geert-hofstede.com/germany.html http://www.executiveplanet.com/index.php?title=Germany http://www.ediplomat.com/np/cultural_etiquette/ce_de.htm