1. Made by Mélanie Vandaele

2. Introduction Especially jewelry Fashion accessories  bags  accessories for mobiles  active crystals  key rings  make-up jewels  sun glasses Perfume and body lotions

3. Figures of: - Disney - Animals - Hello Kitty - Flowers - Christmas Collection for the men: - Cuffs - watches

4. Swarovski elements Crystalize your live with Swarovski elements

5. Target audience All ages  Attract as many women as possible (classic collection)  Stylish women (luxury collection) aged 20-30  Teenagers (sportive collection)  Children (kids collection)

6.  Men  Relationship, engagements…

7. Brand image Good placed product 40 % associated jewelry with Swarovski A lot of competitors Pure products Needs of the customers Innovation & perfection Unique  light effects Soul Intern motto  ‘Constantly improving what is good’

8. Name Daniel Swarovski Austrian Crystals and glass  jewelry Well-known name Exclusive manufacture Quality Creativity

9. Positioning All-round product  all-round public Celebrities  more credit for the product Luxury fashion brand High-quality products High-value customers Stylish Luxurious Wealthy

10. Packaging Label  Swan Blue Silver Swan Different shapes Certificate of authenticity Two years of warranty

11. Slogan Different slogans ‘Create Your Style’  websites, resellers and bead stores Support retailers Original slogan  ‘A diamond for everyone’ Charms  ‘Embrace your memories’

12. Hopefully we will see you soon in our stores! Thank you