1. Leading by example – the public sector angle Lena Jutdal, Swedish Association of Local Authorities and Regions

2. Swedish Association of Local Authorities and Regions (SALAR)  A member organisation  Represents and advocates for local government in Sweden  Employer’s organisation  Service and support to members  Open Comparisons, statistics and analyses  Best practices, networking and projects

3. Our members SALAR represents Sweden’s:  290 municipalities  20 regions

4. Local authorities´revenues

5. Local auhorities´expenditures

6. The welfare sector – an industry for the future  420 000 new employees up until 2020  High level of retirements (330 000) …  … and a greater demand for welfare services (90 000)

7. Sweden’s Most Important Jobs …  Facts  Shaping opinion  Tools for employers … a four-year communication initiative

8. Jobs for young people  Early prevention  Cooperation between schools and the world of work  Prevent early school leaving  Follow-up on early school leavers

9. School an the world of work  Teaching about labour market issues  Career guidance  Internships and placements  Cooperation with the local community and local employers

10. Challenges Widening the understanding of career guidance – a whole school approach Including this perspective from preschool and onwards Finding sustainable structures for cooperation with employers and the world of work

11. Effective employer engagement  Highlight the win-win perspective  Accept and respect the cultural differences  Find the core motivation for local employers  Recognise the public sector as employers

12. lena.jutdal@skl.se www.skl.se