1. LIVE MUSIC IN EUROPE Bringing Research and Music Business Together Prof. Heikki Uimonen, Sibelius Academy Dr. Maija Kontukoski, University of Tampere MA Saijaleena Rantanen, Sibelius Academy The Cultural Memory of Sound and Space, Turku 14.3.2013

2. INTRODUCTION The music industry worldwide is going through a major restructuring from traditional record industry towards live music business Rearranging of revenue generation strategies has created a need for the interaction between academics and live music business professionals

3. MARS (Music, Assembly, Research, Show Business)

4. MARS Interaction Between Research and Business Chris Atton: Do We Still Need Rockjournalists? (MARS Festival, Finland 2012) Showcase Band Mr. Peter Hayden (MARS Festival, Finland 2012)

5. MARS Annual Meeting Point for Music Professionals in Finland Simon Frith: The Future of Live Music (MARS Festival 2011) Panel Discussion about the Role of Independent Record Labels in Finnish Music Industry: Korjus, Ritonen, Halmkrona, Tontti, Kyyrö. (MARS Festival 2011)

6. Live Music in Europe Bringing Research and Music Business Together Project aims to enhance transnational interaction and cooperation between academics, music business professionals, musicians and other music workers in the live music sector; contribute cooperation between research, European music conferences and showcase events.

7. Live Music in Europe Bringing Research and Music Business Together Planned activities: Working group Speaker network Scandinavian research network Expected outputs: network between music researchers and business professionals, think tank reports, online speaker network, new research projects incl. research and development projects

8. Outlining Live Rock Music Research 1950–2010 (Drawing on Frith, Brennan, Cloonan, Webster 2010) Cultural co-existence of recorded and live music  Obligatory touring in order to survive economically Rock and iskelmä (Finnish schlager, dance hall) Professional perfoming/recording artists. Amateur perfoming/recording artists local/national/international Legislation/taxation: ”amusement licence”, ”fun/amusement tax”  Notice of public event Rock musicians as perfoming pariah, prejudices Infrastructural and meteorological challenges (lousy back stage & bad weather) ELMU movement (Live Music Associations Cultural encounterings: sports teams supporting their economy Professional promotion & management Oral history to be verified or falsified 5. Reconveiving power structure of musical institutions 4. Locality and place 3. Regulatory and promotional role of (local and national) state 2. Wide range of musical activities 1.Rethinking periodisation 6. Music technology 1950 radio lp, single 1960 c. cass 1970 cd 1980 mp3 1990 www 2000 soc.med. 2010

9. Live Music in Europe 2020 Bringing Research and Music Business Together MARS: Structural changes of the music industry LME 2020: Need for interaction between research and business SibA/TaY: Outlining live music research

10. Thank you! heikki.uimonen@siba.fi maija.kontukoski@uta.fi saijaleena.rantanen@siba.fi Photographer: AJ Salonen