1. 5880 W Jefferson Blvd Suite G Los Angeles, CA 90016 800-877-1944 info@crownpeak.com www.crownpeak.com © 2008 CrownPeak Technology. All rights reserved. Concerns and Decision Criteria CMS Projects Jim Howard CEO

2. © 2008 CrownPeak Technology. All rights reserved.2 Top Concerns/Decision Criteria Great (fancy-pants) product features Sales people answer our questions well and help us through the process Our technical person likes the technology The UI looks great in the demo Or…

3. © 2008 CrownPeak Technology. All rights reserved.3 Top Concerns/Decision Criteria Best implementation partner Best content import/rollout partner Best post-launch management Best integration Best/most customizable UI Most likely to be live through next redesign

4. © 2008 CrownPeak Technology. All rights reserved.4 See, Speak, Hear Open Source products are disposable, inflexible, and hard to upgrade. Built for technologists, not end-users. Commercial products live through complexity. Differentiation through features. No penalty for hard-to-implement. SaaS (OnDemand) providers are no easier to move away from than anybody else.

5. © 2008 CrownPeak Technology. All rights reserved.5 Top 10 Ways to Succeed Make a list: objectives and features Map human time available post-launch Shorten the list Plan implementation, content, rollout upfront Pick the product from two or three choices

6. © 2008 CrownPeak Technology. All rights reserved.6 Top 10 Ways to Succeed Special interfaces, very simple workflow Lots of (end-user) love Owner of the site needs Power to change Keep Phase I simple Remember that it’s a journey. CMS launch means you’re all packed and ready to go

7. © 2008 CrownPeak Technology. All rights reserved.7 Thank You Jim.Howard@CrownPeak.com