1. Group 3-Ale Fierro, Andrew Mezheritskiy, Jikku John, Kelly Kim, Chisom Akagha April 22, 2013

2. Agenda BCBS Our Cause Our Program Budget Benefits to the Chamber Questions

3. Blue Cross Blue Shield Founded in 1929, BCBS is a federation of 38 health insurance companies and organizations. Committed to partnering with hospitals and physicians nationwide to provide access to affordable and quality healthcare. Total revenue for BCBS of TX 2011: $19.9 M Previous community outreach: -Marathon Kids -Hard Hats for Little Heads -Caring for Children Care Van

4. Childhood Obesity in Dallas County 36% of children are overweight or obese Ages 10-17, 20% are obese Obesity can lead to more than 20 chronic illnesses, including: -Diabetes -Cardiovascular Disease -Some types of cancer One of the most common, costly, & preventable causes of death.

5. What is Obesity Costing You? In the U.S: $147 Billion/yr. In Texas: $3.3 Billion/yr. Distribution of Estimated Costs Attributed to Adult Obesity in Texas (in millions)

6. Link between Low Income & Obesity Lack of access to healthy, affordable foods. Fewer opportunities for physical activity. Lack of education. Greater exposure to marketing of obesity-related products.

7. Our Program Snack, Play, Live! After school program held at the Oak Cliff Boys and Girls Club that includes: -Fun/interactive healthy eating lessons -Many variations of physical activity -Guest appearances by professional athletes -Informational brochures for parents

8. Why Oak Cliff?

9. Our Interactive Healthy Eating Lessons Comparing healthy foods to junk foods Teach food groups and proper serving sizes Teach children healthy snack recipes for home Provide healthy snacks for children while at the Oak Cliff Boys and Girls Club

10. Some of our Fun Fitness! Fitness Tests Team Sports -Basketball -Volleyball -Soccer Dance Parties Miscellaneous activities requested by the current Oak Cliff Boys and Girls Club members: -Jump rope competitions -Frisbees -Punching bags

11. Professional Athletes Local professional athletes will visit and promote the importance of healthy lifestyle habits. Volunteer basis during the various sport’s off seasons Teams involved include: Dallas Mavericks Dallas Cowboys FC Dallas

12. McDonalds: $ 27.89 Chicken, Potatoes, and Salad : $13.78 Pinto Beans and Rice: $ 9.26 * Family of four Healthy Food VS. Unhealthy Food Costs

13. Goals of Snack Play Live! Increase number of active members at the Oak Cliff Boys and Girls Club location: -To influence and educate more youth in the Oak Cliff community. Increase awareness: -Importance of healthy eating habits -Importance of physical activity Children to spend less time doing sedentary activities.

14. How will we measure our success? Up-to-date tracking of active members since initiation of program. To asses full year results we will conduct wellness tests, including physical fitness benchmarks and dietary awareness. Children will be spending less time doing sedentary activities while enrolled in this program.

15. Budget Membership, equipment, & advertising expenses: $7,626.52 Food expenses: $20,771.25 Staffing (volunteer basis): $0.00  Total cost of program (1 yr.):  $28,397.77 Knowing our children will learn healthy habits for the future with a smile… Priceless!

16. Benefits to the Chamber Increase recognition for Dallas Chamber of Commerce Satisfy DCC mission to “…develop a community- wide initiative to improve the health of Dallasites.” How can you help? Advertising for the Snack Play Live! program via the DCC website

17. Questions?