1. City Pharmacy Lilongwe, Malawi
East Cantonments Pharmacy Accra, Ghana
Orion Pharmacy Nairobi , Kenya

2. Science For A Better Life
Picture: Headquarter Bayer AG, Germany

3. Business Areas High-tech materials MaterialScience Nutrition
Health care
High-tech materials
Nutrition
MaterialScience
HealthCare
CropScience

4. Bayer HealthCare Divisions
Pharmaceuticals
Animal Health
Consumer Care
Medical Care
General Medicine
Women’s Healthcare
Specialty Medicine
Diagnostic Imaging
Food Animal Products
Companion Animals
Non-prescription drugs
Rx Dermatology (Intendis)
Vitamins
Diabetes Care: blood glucose monitoring systems and accessories
Medrad: medical devices and services that enable imaging and therapeutic procedures 4

5. Responsible Action in Society
We support projects aimed at reducing the differences in medical care standards for people
all over the world. Among others, Bayer HealthCare is committed to the following initiatives:
WHO cooperation: Provision of Medicines free of charge
HealthCare Programs
Fight against tuberculosis
Access to Medicines in developing countries
Family Planning Programs
Fight against Chagas disease
Fight against African Sleeping Sickness
Development of a new treatment option in cooperation with The Global Alliance for TB Drug Development 5

6. Strong Partners Join Forces
Bayer HealthCare – strong partner in family planning projects
For almost 50 years, Schering - now Bayer - supported family planning projects in more than 130 countries through collaboration with different MOH’s
Cooperation with a global network of NGO’s and family planning organizations:
USAID
UNFPA
CHAI
KFW
World Bank,
JHPIEGO,
Engender Health,
IPPF
PSI
Marie Stopes
Bayer supplies required amounts of high quality contraceptives at an affordable Prices

7. Bayer Contraceptive Choices
Bayer provides widest range of contraceptive choices in highest quality
Microgynon 30 ED Fe and Microlut with WHO prequalification* *since June 2009
Microgynon Fe
Noristerat with WHO prequalification* *since October 2011
First implants with WHO prequalification* *since September 2009
Delivered with disposable trocar with CE mark
Contraceptive Choice: out of one hand – high quality products with WHO Prequalification ( most of the products) please see that for Noristerat the WHO Prequalifcation is already included. Bayer as a reliable partner for Family planning .Bayer a reliable supplier with high quality products .
Use back page too .

8. Bayer-USAID Contraceptive Security Initiative

9. Objective
To broaden sustainable access to quality hormonal contraceptives through a new commercial venture
Page 9

10. Market Segmentation is essential
Assisted market interventions to move customers up the value chain
With the establishment of a new 2nd commercial tier market segment, a country market would change as shown on the slide.
Moving clients up from free and SM and reducing the number of clients dependent in these segments.

11. CSI Launches 2012-2013 + Plan 2014 Nov Jan Feb Marc May Jun Jul Aug
Ethiopia
Dec 03
Uganda
Sept
Tanzania Nov Q2 Q1 Q3 Q4
2010 Q2 Q1 Q3 Q4
2011
Ivory Coast
Senegal
Rwanda
July
Ghana
March
Kenya June
Malawi Sept Q2 Q1 Q3 Q4
2012 Q2 Q1 Q3 Q4
2013
Nov
Jan
Feb
Marc
May
Jun
Jul
Aug
Sep
Dec
Nigeria, Ivory Coast, Senegal & Burkina Faso Q2 Q1 Q3 Q4
2014
Registration Submission - Nigeria, Senegal, IC, Togo Mali Madagascar
Regulatory
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12. Microgynon® Fe Card Board
Microgynon® Fe Poster
Microgynon® Fe Card Board
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13. Microgynon® Fe Sticker Fact Sheet for Consumers
Page 13

14. Microgynon Fe 21 beige colored tablets .Each containing
0.15 mg Levonorgestrel mg Ethinylestradiol
7 brown colored tablets. Each containing
75 mg Ferrous Fumerate

15. Microgynon® Fe Dangler Medical Eligibility Criteria
Page 15

16. Microgynon® Fe Writing Pads Microgynon® Fe Pens
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17. Thank you!