1. Data Mining Introduction to data mining concepts

2. Data is the new oil What do you think that statement means?

3. Let the data set change your mind set What do you think that statement means?

4. What is data mining? Data Mining is the process of analyzing data from different perspectives and summarizing it into useful information.

5. Reasons for using data mining: To see patterns and trends To identify relationships between two or more pieces of information To analyze consumer spending habits To predict future consumer spending

6. Terms to know Perspective ‐ A particular attitude toward or way of regarding something. Database ‐ A structured set of data held in a computer. Gather ‐ To collect. Information ‐ Facts provided or learned about something or someone. Data ‐ Facts and statistics collected together for reference or analysis.

7. Terms to know Data Gathering Tool ‐ tools used to collect and record information. Analysis ‐ detailed examination of the elements or structure of something. Analytical Tools ‐ tools used to help with analysis. Regression Analysis ‐ procedure for determining a relationship between a dependent variable and an independent variable.

8. Terms to know Query ‐ A request of information from a database. Extract ‐ To get, pull, or draw out, usually with special effort or skill. Transform ‐ To change in form, appearance, or structure. Infrastructure ‐ The basic underlying frame- work or features of a system or organization.