1. Value-Added Services for Web Designers Krista Welter

2. The Web Development Industry Projected to grow 20% from 2012 to 2022, faster than the national average (11%) Demand driven mostly by the rise of mobile devices and e-commerce We must now compete with web builders

3. Designers vs. Developers Visuals vs. Functionality The best websites encompass both A New Player: The well-meaning Amateur

4. DIY Web Design Early site builders include GeoCities, AngelFire, and Macromedia Flash A big gap in visual quality between professional sites and amateur sites Web builders are returning because templates look much more professional now

5. Web Builders What They Promise: Free or low-cost usage Quick implementation A user-friendly experience A professional web presence Why These Sites Can Be Bad For Business: Bad representation of the company Poor functionality, organization, and navigation Unattractive and irrelevant to visitors

6. How It Usually Goes Unnecessary features Too much (or not enough) content Indiscriminate use of all things “pretty”

7. What Web Designers Bring to the Table Responsive Design Interactivity SEO Analytics Relevant Content Maintenance

8. Responsive Design A necessity in the era of smartphones and tablets Preferred by Google over a separate mobile template It’s here to stay

9. Interactivity Engaging the user A customizable experience Include calls to action, not just long paragraphs of text Interactive elements are sliders, forms, and anything that allows for user input

10. SEO Crucial for attracting customers A variety of optimization techniques Well-formed HTML Compliance with web standards Relevant content Placement of keywords

11. Analytics Shows how search engines view a site Analyze site traffic Identify problems with SEO Easy implementation

12. Relevant Content Less is more Think about what the visitor would be looking for Know what should stay and what should go Image Optimization

13. Site Maintenance Occasional updates Database management Added pages or features Discuss it early

14. Freelance Isn’t Free (but it’s cheaper) It’s a good compromise for businesses who want a professional site without so much of the expense It’s typically cheaper for businesses than going to a design firm or hiring an in-house designer. You are likely to be referred to other businesses

15. Questions What are three web design services not typically offered by website builders? Answers could include interactivity, SEO, analytics, a unique UI, maintenance, or the collection of relevant content. What are some of the most common problems in sites built by amateur developers? Answers could include irrelevant content, poor organization, poor visual design, no optimization, etc. What is the source of the current high demand for web developers? The rise of mobile devices and e- commerce.