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2. Created by BM|DESIGN|ER PARTNERS (GNU/Linux) open source development community VALUE PROPOSITION free open source based software continuously upgraded, serviced & guaranteed software CUSTOMERS self-service users enterprise clients KEY ACTIVITIES software support services software versioning & testing RELATIONSHIPS self-service & direct access to engineers KEY RESOURCES Redhat software DISTRIBUTION & ACQUISITION CHANNELS redhat.com redhat global branches COST STRUCTURE cost structure of a service company REVENUE STREAMS / PRICING free software professional subscription

3. Created by BM|DESIGN|ER PARTNERS (GNU/Linux) open source development community VALUE PROPOSITIONCUSTOMERS KEY ACTIVITIES software support services software versioning & testing RELATIONSHIPS self-service & direct access to engineers KEY RESOURCES Redhat software DISTRIBUTION & ACQUISITION CHANNELS redhat.com redhat global branches COST STRUCTURE cost structure of a service company REVENUE STREAMS / PRICING

4. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION free open source based software CUSTOMERS self-service users KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING free software

5. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION continuously upgraded, serviced & guaranteed software CUSTOMERS enterprise clients KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING professional subscription