1. Corporate Social Responsibility (CSR) By Dr. Kevin Wongleedee Director of Institution of Lifelong Learning Promotion and Creativity

2. What is corporate social responsibility (CSR) ?  CSR is management’s obligation to make choices and take actions that will contribute to the welfare and interests of society as well as the organization.

3. What are total corporate social responsibility? Total corporate social responsibility is a model indicates that there are four levels of responsibility for any business institutions.

4. Four levels of CSR  1. Economic responsibility  The first and the most important responsibility of any business institution is to maximize profit for its owners and shareholders.  For example, OICHI company aims to increase 20 percent of its profit by the end of 2016.

5. Four levels of CSR  2. Legal Responsibility  The second responsibility of any business institution is to obey laws of the nation and avoid any illegal acts.  For example, True Company paid all income taxes last years and did not try to cook up number to evade taxes.

6. Four levels of CSR  3. Ethical Responsibility  The third responsibility of any business institution is to have ethical responsibility.  For example, Toyota Company offers fair wage to their employees.

7. Four levels of CSR  4. Discretionary Responsibility  The fourth responsibility of any business institution is to be discretionary responsibility.  For example, Channel Three often donates food, water, and money to flood victims.

8. How the company teach their employees to be ethical?  Employees need to understand the eight core values of the company that are intended to guide employees on…  - how to treat one another  - how to deal with customers  - how to respond to other stakeholders

9. What is code of ethics? Code of ethics state the values or behaviors expected in the company.

10. Eight core values  1. Honesty  Be candid and non-deceptive in communication and conduct.

11. Eight core values  2. Integrity  Have the courage to contend (maintain) boldly for that which is right and reject firmly that which is wrong.

12. Eight core values  3. Fairness  Be responsible, open-minded, not bias in all your actions.

13. Eight core values  4. Accountability  Accept responsibility for your actions.

14. Eight core values  5. Consideration of others  Respect the dignity, rights, safety, personal property of others

15. Eight core values  6. Pursuit of excellence  Consistently apply diligence, perseverance, attention to detail, and good work habits to ensure high quality standard.

16. Eight core values  7. Reliability  Only make realistic commitment and follow through on the commitment you make.

17. Eight core values  8. Environmental concerns  Be friendly to the environment in the company and society.

18. Table 1. Test yourself YesNo 1. I prefer not to depend on anyone else to get things done. 2. I appreciate that I am a special person. 3. I help orient new people even though it is not required. 4. I like to be the center of attention. 5. I am always ready to lend a helping hand to those around me. 7. I am quick interrupt some one to make my point. 8. I frequency interrupt someone to make my point. 9. I often have to admit that people around me are not very competent.

19. Assignment  1. What is corporate social responsibility (CSR)?  2. List and explain four levels of CSR with your own example for each level.  3. List and explain eight core values of the company.  4. Table 1 shows that the person is not a good teamwork if he or she chooses “yes” on the questions. In your opinion, suggest at least five ways to be a good teamwork.