1. Review of Value and Benefits of Recreation Participation Recreation is Personal There are many potential benefits

2. Programming

3. Why Recreation Programming

4. What happens to people as a result of recreation experiences?

7. Driver and Brown USFS

8. More Benefits as expressed by Park and Recreation Professionals (includes non-personal) Basic Services to Poorer Residents Protection of the Natural Environment Civic Identity and Pride Community Visual Appeal and Function Develops Strong Communities Serves % of Population Using Regularly Individual Growth and Development Avoidance of Costly Damage Due to Mismanagement of the Ecological System Prevents Social Problems Reduces Health Problems and Costs Integrates Disabled, Disadvantaged, and Socially Alienated Job Creation Assists the Tourism Industry Attracts Industry Prepares Individuals to Cooperate with Others Increases Property Values and Tax Revenues Provides Opportunities for the Unemployed Desire to Replace Volunteer Effort Saves Property Owner Expense Stimulates the Retail Industry

9. Individual in Nature: Assume you are seated on a high bluff, over- looking a scenic river valley in which flows a clear stream, full of fish and teaming with wildlife. During the course of your observation you watch a number of river recreationists pass by:

12. Western Float Fishing Trip Private Programmer Made the decision there was an adequate market Who is the target market? How are they best reached? Positioning relative to competition Service level $$ LOGISTICS/DETAILS Registration/reservation process (non refundable deposit) # per boat Time of year (optimal) Time of day Length of float Match guides to client Permits Catch and Release Communication/Safety