1. Further Education and Sixth Form Colleges Seminar Saturday 16 th April 2016 Workplace Conversations: How can we effectively use and structure 1:1 conversations to build our base, shape our campaigns, plus identify and develop UNISON activists? Clair Hawkins UNISON Strategic Organiser c.hawkins@unison.co.ukc.hawkins@unison.co.uk | 020 7121 5421 | 07817 121239

2. Workplace Communications How do we currently communicate with members and potential members in our workplaces? What are the benefits and limitations of each type of communication? Share examples of successful communications or when you’ve faced challenges. How do we measure what works?

3. Why are face to face one to one conversations so important? What holds us back from having more 1:1 conversations in the workplace? Face to face communications

4.  Learn about workplace issues (individual & collective)  Inform and answer questions about UNISON  Build our member/activist base  Increase UNISON’s visibility  Call to action – encourage people to act on their concerns  Spread our message and gain support for our campaigns  Assess people’s desire to see change happen and their motivation/ability to make it happen What do we want to achieve through workplace conversations?

5. The Organising 1:1 Conversation......is about building a relationship...is about listening...is about moving people from anger to action through a plan to win... needs time, planning, mapping, follow up

6. The 3 step organising conversation Step Organiser’s goal Questions to ask 1) 2) 3)

7. The 3 step organising conversation Step Organiser’s goal Questions to ask 1) Anger 2) Hope 3) Action

8. The 3 step organising conversation Step Organiser’s goal Questions to ask 1) AngerIssues Agitate 2) HopeMessage Plan to win 3) ActionThe Ask

9. The 3 step organising conversation Step Organiser’s goal Questions to ask 1) AngerIssues Agitate How are things at work? How do you feel about...? Do you think things could change for the better? That’s terrible/seems unfair. 2) HopeMessage Plan to win Would it help if we...? Do you think it would make a difference if...? UNISON/your branch is... 3) ActionThe Ask Do you agree? Can we count on you? Will you...?

10. Any concerns? What kind of challenges, difficulties, objections would you anticipate? What might help overcome the problems?

11. - In pairs or small groups take turns to be A speaker A UNISON (active listening) activist -Go through the stages of an organising conversation - As the speaker, you may wish to keep it real and be yourself, or you could adopt a role (and play a potential activist, a disgruntled member, an identified leader...) Debrief How was that? Any interesting stories? What could UNISON do to encourage more 1:1 organising conversations in the workplace? Let’s talk...

12. Targeting and mapping Who do you want to speak to and how will you prioritise? Where are these people and when are they there? How will you approach them to arrange a conversation? Do you need additional information and how will you get it?