1. App&Web Multikanalmarketing GmbH

2. APP&WEB EVENT 2

3. Why App&Web Event ? Mobile is key in todays business and to provide an event app for professional events, congresses and fairs is a MUST. But app solutions are different and not every app cares about needs of event organizers & visitors at the same time. Become a full service event organizer, win deals with additional services and increase sales. 3

4. App&Web Event for organizers 4 Easy editorial interface to mange app content – because organizing an event is enough complexity. Real time changes to app content – because we all know that the agenda will change right before the event. Create protected content areas in the app for members, registered visitors or VIP – because exclusivity makes the difference. Create your individual app- design without programming skills - because customers expect individuality. Create a buzz for your event via social media and integrate it live in the app – because social media is state of the art. Analyse your app usage – because continuously optimizing your content means an even better experience next time.

5. App&Web Event for visitors 5 Use the app without internet connection but keep the full information and experience. Where is the event location, the next taxi stand, my hotel? Geo location based information help to orientate. Map of the fair ground, product presentations, event magazines are available via the app. Image galleries and videos for perfect multimedia presentations of the event – available on the same day. Transfer contact details of the company, event location, hotel, … direct to your mobile device. Transfer your personal agenda to your mobile device and set reminders for presentations you won’t miss.

6. App&Web Event additional services 6 Event website connected with your app to reduce workload and costs with perfect App and Web experience. Collect feedback via professional feedback forms incl. analytics, reports, alerts, … Personalized in app real-time recommendations for better customer experience. No time? No problem! Design service to realize your custom app design. One event, one app, multi lingual – recognition of device language and delivery of available languages. No time? No problem! Content service to realize your custom app content. App-Store management. No painful processes and debates with Apple, Samsung & Co. Get a SmartTV App for your event and impress your visitors already in the entrance hall with stunning high end technology.

7. Technical Background App&Web Event is a native app for better customer experience and more functionality compared to web apps which just show small websites. App&Web Event is connected to a full featured content management system which is easy to use, allows real-time updates and supports all editorial needs. App&Web Event is available for iPhone, iPad, Android and SmartTV – Blackberry and Windows 8 on demand. 7

8. ONLINE DEMO 8

9. How do you get it?

10. Register at 321app.net Pick your user name Confirm your email address Get your individual App&Web environment in seconds.

11. Design your app Choose pre-defined designs OR Create your individual design – Logo upload – Choose your colours Upload your app icon Enter all information for the app stores

12. Create your content Manage your content as easy as MS Word Create your multimedia app – Text, images, videos – Events and addresses – Geo location and downloads – In app member areas –...

13. App! Download the 321 app from the app stores and enjoy the preview of your personal app All good? Order your app and we publish your app in the app stores.

14. FunctionsProfessional Manage your app content via a full featured CMS ✔ Use pre-defined designs ✔ Publish text, images and video ✔ Individual app design ✔ Publish PDF documents ✔ Publish geo based information ✔ Events and contacts transferred to smartphone / tablet ✔ Social media integration ✔ Ad free app ✔ In app member areas (login) ✔ App analytics ✔ Multilingual apps ✔ Publish apps with your (company) name ✔ Storage for app content300 MB Event app (max 12 month)2.400€

15. Additional Services Service Price Personalized in app recommendations20 Euro / month Content service for apps60 Euro / hour Realization of app design based on your drafts499 Euro

16. Advantages Easy to use do-it-yourself app factory High re-seller profit Specific event functions Native app experience Mass production for low cost markets Matchcode brand awareness through white labelling option 16

17. Reference „Digital Architects 2013“ Agenda Speakers Location Hotel information Downloads Gallery Social Media... 17

18. Questions? App&Web Multikanalmarketing GmbH Marc Czieslick Managing Director +49 (0) 69 133 982 93 +49 (0) 176 620 39 127 mc@appandweb.de 18

19. WHAT WE OFFER: MOBILE EXPERIENCE 19

20. Full featured websites… 20

21. ... great mobile experience... 21

22. ... optimized for every device... SLIDE 22 22

23. ... even for the „lean back“ mode on your Smart TV! 23