1. Name: Roll No Shriyan Chetananand 47 Humane Shrikant 17 Yogesh Mule 29
Presentation By MMM 4th SEM Group 1 Retail & Social Marketing Topic: Shoppers Stop
Name: Roll No
Shriyan Chetananand 47
Humane Shrikant 17
Yogesh Mule 29
Gole Chetan 13
Shingte Sachin 46
Matlani Prakash 22

2. Retail Overview INDIA
Traditionally retailing in India can be traced to
The emergence of the neighborhood ‘Kirana’ stores catering to the convenience of the consumers
Era of government support for rural retail
Indigenous franchise model of store chains run by Khadi & Village Industries Commission
Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim first saw the emergence of retail chains

3. Retail Overview INDIA
Later Titan successfully created an organized retailing concept and established a series of showrooms for its premium watches
The latter half of the 1990s saw a fresh wave of entrants with a shift from Manufactures to Pure Retailers.
For e.g. Food World, Subhiksha and Nilgiris in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books.

4. Retail Overview INDIA
Post 1995 onwards saw an emergence of shopping centers
Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and Volume
Expanding target consumer segment: The Sachet revolution - example of reaching to the bottom of the pyramid.
At year end of 2000 the size of the Indian organized retail industry was estimated at Rs. 13,000 crore

5. Retail Trend in India
Retailing in India is witnessing a huge revamping exercise
Rated 5th most attractive emerging retail market
Estimated to be US$ 200 billion, of which organized retailing makes up 3 percent or US$ 6.4 billion
Annual growth of department stores is estimated at 24%
Ranked 2nd in a Global Retail Development Index of 30 developing countries

6. Retailing formats in India
Malls
Specialty Stores
Departmental stores
Multi Brand Stores (MBO)
Hyper marts / Supermarkets
Convenient Stores
Discount Stores

7. Shoppers Stop: Introduction
The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies
28 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry
With a Gross Retail Turnover of Rs million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.
Has progressed from a single brand shop to a Fashion & Lifestyle store for the families.

8. Shoppers Stop: Introduction
Is the country's largest chain of Department Stores.
International and domestic brands across categories such as apparel, accessories, cosmetics, home & kitchenware as also its own exclusive brands
HomeStop is the first-of-its-kind premium home concept store at Bengaluru, Mumbai and New Delhi, offering a wide range of products

9. Shoppers Stop: Accomplishments
Shoppers Stop Ltd has been awarded
“The Emerging Market Retailer of the Year Award“
World Retail Congress at Barcelona, on April 10, 2008
Shoppers Stop is listed on the BSE
The only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS)
"Most admired Fashion Retail Destination of the Year“
Images Fashion Forum - Jan 2009

10. Shoppers Stop: Accomplishments
Most Admired Retailer of the Year (Customer Relations) – Shoppers Stop.
IRF Sep 2009
"Best Visual Merchandising"
VMRD Retail Design Award – July 2009
"Retailer of the Year - Fashion & Lifestyle"
Asia Retail Congress - Feb 2009

11. Shoppers Stop: Corporate Profile
Vision:
To be a global retailer in India & maintain no.1 position in Indian market in Department Store Category
Mission:
“Nothing but the best”
To strive & achieve nothing but the best in terms of processes, practices & deliverables

12. Re-Positioning
EARLIER

13. Re-Positioning
NOW

14. Re-Positioning
On April 24, 2008, one of India's oldest retail chains Shopper's Stop Ltd unveiled its new logo as a part of its re-branding strategy.
In a bid to reposition itself as a 'bridge to luxury' store as opposed to its earlier image of a premium retailer
Commenting on the change, B.S. Nagesh, Customer Care Associate and Managing Director, Shopper's Stop, said, "Change is essential. Our consumers are changing, their preferences are constantly evolving. They are getting younger. Shopper's Stop came up with several initiatives - it planned to increase per store area from around 40,000-45,000 sq. feet to 75,000-85,000 sq. feet.

15. Shoppers Stop (Malad-InOrbit)
Store Size: 1,17,000 sq feet
Retail Presentation Area: 56% – 64% of total store size
Sales per square foot: Rs. 2,600/-
Gross margin per square foot: Rs. 340/-
No. of Employees: 480
Approximate Rentals: Rs. 75 per square foot

16. Shoppers Stop (Malad-InOrbit)
Investments (furniture, fixture and fittings): Rs. 2,800/- per square foot.
Average Ticket Size: Rs. 2,400
Conversion ratio: 32%
Private Labels:17% of Merchandise Mix and % of total sales
% of Sales contributed by Malad Store to overall sales: 13%

17. S.W.O.T Analysis STRENGTH: Oldest Financial conditions
loyal customer base of over * First citizen members * 2009 data
WEEKNESS:
Less number of outlets

18. S.W.O.T Analysis OPPORTUNITY: Changing taste of young generation
Preferred partners for foreign player
THREAT:
Competitors like Globus, Lifestyle, Westside.

19. Major Retailers

20. Shoppers Stop: Place 28

21. Shoppers Stop: Place North Delhi-Ansal Plaza Ghaziabad - Indirapuram
Gurgaon - Metropolitian Mall
Jaipur - Malviya Nagar
Lucknow - Gomti Nagar
South
Bangalore - Bannerghatta Road
Banglore - Garuda Mall
Chennai - Chetpet
Hyderabad - Begumpet
East
Kolkata - Forum Mall
Kolkata - Salt Lake City
West
Mumbai - Andheri
Mumbai - Bandra
Mumbai - Chembur
Mumbai - Juhu
Mumbai - Kandivili
Mumbai - Malad
Mumbai - Mulund
Pune - Shivaji Nagar
Pune - Camp

22. Shoppers Stop: Product Mix

23. Shoppers Stop: Product Men Apparel
Indian Terrain
Allen Solley
Dockers
Stop
Zodiac
• Park Avenue
Ven Heusen
Mario Zegoti
Arrow
Austin Reed (London)
Louis Philippe
• Giovani
• Vettorio Fratini
Wills Lifestyle

24. Shoppers Stop: Product Women wear
I’shvarah
Stop
Mix n Match
Haute Curry
Kashish
Sanaa
Biba
Mufti
United color of Benetton
Fem – French Collection

25. Shoppers Stop: Product
Cosmetics / Skincare
CHAMBOR
LOREAL
Fragrance
ADIDAS
ARAMIS
BVLGARI
CALVIN KLEIN
DAVIDOFF
DKNY
FERRAGAMO
NAUTICA
RALPH LAUREN,
VERSACE

26. Shoppers Stop: Product Children wear
Gini N Joni
Barbie
Zapp
Ruff
Lilliput
Kanz

27. Shoppers Stop: Price
Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.
Shoppers stop caters to different segments of the consumers.
Men’s apparel
The range of men’s clothing starts from Rs 500 being the lowest to nearly 6ooo highest. 27

28. Shoppers Stop: Price Women’s apparel
The range of women’s clothing starts from Rs400 to Rs 10000
Men’s accessories like sunglasses, belts, watches, shoes etc ranges from Rs 1000 to Rs
Women’s accessories like sunglasses, watches, belts, sandals, earrings etc has the price range of Rs 2000 to Rs

29. Shoppers Stop: Price
In the kids section prices of toys and other accessories ranges from Rs 100 to Rs 5000
In the cosmetics section there are products like deodorants, skincare cosmetic, make-up stuff. Their price ranges from Rs 200 to Rs 2000.

30. Shoppers Stop: Promotion
Denim festival
Customer Care association
First Citizen Card
Surprise Sale
Valentine Sale

31. Shoppers Stop: People
Front-line staff will have a direct impact on perceptions
Grey black uniform to suit with the Shops interiors
Good personality to attract the customers inside the shop
Friendly nature

32. Shoppers Stop: Productivity and Quality
Improving productivity is a requisite in cost management
Quality as defined by the customer, is essential for a service to differentiate itself from other providers
SS store has all international brands and all well-to-do, high quality Indian brands
It is possible for SS to provide best of the quality

33. Shoppers Stop: Physical Evidence
Lovely fresh fragrance at entrance
Spacious landing strip
Wall space utilized for mirror and print ads of the brand or the product near
Also utilized it by providing self's and constructing trail room around it
Mirror finish style flooring
Escalators
No stacking bellow knee level

34. Shoppers Stop: Physical Evidence
Men’s Apparel stacked in a unique style.
One type and many sizes together in ascending order 39 40 41 42 44

35. Shoppers Stop: Physical Evidence

36. Shoppers Stop: Physical Evidence

37. Shoppers Stop: Physical Evidence

38. Shoppers Stop: Physical Evidence

39. Shoppers Stop: Physical Evidence

40. Shoppers Stop: Layout Malad InOrbitS
Ground Floor:

41. Shoppers Stop: Layout Malad InOrbitS
1st Floor
Trail room
Kurtas
Men's Formals
Jeans /Shoes
Billing Counter
Escalator
Formal Shoes
Mother Care
International Brands Apparels
Crosswords

42. Shoppers Stop: Layout Malad InOrbitS
2nd Floor

43. Shoppers Stop: Process
Retail-friendly supply network, connects its locations online all over India.
Enables immediate replenishment of stocks at any given outlet.
ERP package - imported from the US-based company J. D. Armstrong, and is called the JDA package.
ERP package handles
Merchandise management
Warehouse management
Automated replenishment
Sales management

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48. Shoppers Stop: New Print Ad